Erika Ritzer is a principal at Greenfield/Belser, where she specializes in branding professional services firms with fewer than 100 professionals and heads the West Coast office. Erika has over 25 years’ experience in marketing law, accounting and consulting firms and has worked on some of the most influential law firm branding campaigns, including Womble Carlyle, Orrick and Choate Hall & Stewart. Follow her @eritzer.