Author Archive


Media Relations

How to Make a News Release Work

By | Oct.19.15 | No Comments

First, let’s get some terms straight. These days, journalism schools are teaching students that a “press release” should be called a “news release.” Last time I heard, television, radio, cable and the Web don’t use …Continue reading »


Public Relations

Acing the Interview: How to Behave With the News Media

By | Sep.21.15 | No Comments

What’s the secret to being a great interview? Typically, of course, you have to deliver a real, relevant story “of high consumer interest” to get the news media to pay any attention to you at …Continue reading »


The Friday Five

Five Stories to Get Your Name in the Press

By | Jun.12.15 | No Comments

Go rob a bank. No, wait, that’s too easy. Plus, you may run into ethical issues with the local bar association. Seriously, folks, getting what we call “earned (free) media” is a little tougher to get. …Continue reading »