Zena Applebaum is SVP of Market Development at Harbor. A competitive intelligence pioneer, product marketer and personal brand advocate, Zena previously served as VP of Product Marketing at Thomson Reuters, leading go-to-market strategy, including the release of Gen AI enhancements in Westlaw and Practical Law, and she has led CI teams at Bennett Jones LLP and McCarthy Tétrault. Zena is a Fellow of both the College of Law Practice Management and the Council of CI Fellows. She is also a part-time instructor in the Tech MBA program at the Schulich School of Business at York University in Toronto.