Digital Marketing for Law Firms

law firm facebook pages

7 Ways to Optimize Your Law Firm’s Facebook Page

Annette Choti | Using your Facebook page effectively requires effort, but here are tips to make increasing engagement less overwhelming.

Annette Choti - June 1, 2022
created an online course

State Bar CLEs: A Rant

Nothing But the Ruth! | This may be naive, but shouldn't the purpose of continuing legal education be to make us better lawyers?

Ruth Carter - May 19, 2022
optimize your law firm website

Seven Ways to Optimize Your Law Firm’s Website

Gone are the days when people relied only on personal recommendations or traditional advertising to find a lawyer. Google has stepped into the role of the "trusted friend" recommending a lawyer, and online local reviews serve as word-of-mouth in ...

Barbara Bowden - May 18, 2022
thought leadership strategy

How to Build a Thought Leadership Strategy for Your Law Firm

Annette Choti | Building a thought leadership strategy for your law firm can seem complex. Break the process into steps.

Annette Choti - May 16, 2022
digital marketing agency

How to Hire a Digital Marketing Agency for Your Law Firm

From the initial call to pricing, factors to consider when you evaluate digital marketing agencies for your firm.

Lorrie Thomas Ross - May 11, 2022
video for law firms

Video Marketing Tips for Law Firms

Annette Choti | To produce quality videos for your law firm, you need to understand what types of videos to make, how to film the content, where to distribute it and how to evaluate success.

Annette Choti - April 7, 2022
created an online course

Saving My Sanity With a Four-Day Workweek

Nothing But the Ruth! | Ruth Carter redirects her work week by volunteering at an animal farm on Mondays and it's making her a better lawyer.

Ruth Carter - March 21, 2022
social media tips for law firms

Social Media Tips for Law Firms

Annette Choti | The content you develop and publish needs to be the right content for your target audience.

Annette Choti - March 10, 2022
attention economy

How to Build a Powerful Personal Brand in the Attention Economy

Jay Harrington | Five rules to building a personal brand that breaks through the noise.

Jay Harrington - March 7, 2022
created an online course

Expert Advice on Effective Emails for Lawyers: An Interview With Nancy Harhut

Nothing But the Ruth! | Ruth Carter interviews HBT Marketing Chief Creative Officer Nancy Harhut about getting responses to your emails.

Ruth Carter - February 22, 2022
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