Peggy Gruenke is Principal at CPN Legal, a law firm management consulting firm specializing in business operations, technology, law firm bookkeeping services, trust accounting and outsourced CFO services. Prior to working with lawyers, Peggy was as an IT consultant for small businesses. She is a national speaker on legal technology, law firm operations and online marketing. Peggy writes on productivity and profitability for Attorney at Work here. Follow her on Twitter @PeggyGruenke.

Jeff Kerr is a former litigator and CEO and co-founder of CaseFleet. CaseFleet is a case management software that empowers litigators to win more, with tools for crafting timelines, legal calendaring, billing and more. Jeff’s writes about law firm start-ups and other law practice topics on the CaseFleet blog. Follow him on LinkedIn and Twitter @CaseFleet.

Bo Royal is a legal marketing strategist who has helped dozens of personal injury and employment law firms dramatically increase their case volume through data-driven digital strategy. After leading growth for a top Philadelphia injury firm, Bo launched ParetoLegal, where he and his team now support small and mid-sized firms nationwide.

Megan Zavieh is the creator and author of “The Playbook: The California Bar Discipline System Practice Guide.” At Zavieh Law, a progressive law firm specializing in defending lawyers facing disciplinary charges before the California State Bar. Her book, “The Modern Lawyer: Ethics and Technology in an Evolving World,” (ABA 2021 ) covers how to run a modern practice while staying in line with ethics rules.

Karen and David Skinner coach attorneys to be as great at running their businesses as they are at practicing law. Authors of the best-selling Power Zone Playbook for Lawyers, they are sought-after consultants and speakers who’ve taught thousands of lawyers how to build profitable practices they love — without burning out. They’re also Global Advisors to the International Institute of Legal Project Management, and Karen is a Fellow of the College of Law Practice Management. Karen and David live in Montreal, where they’ve raised two awesome kids and built a business that gives them the freedom to follow their passions. David volunteers as a ski patroller and rescue technician. Karen paints the landscapes of the boreal forests. Follow them on LinkedIn to keep updated on their courses and offerings.

Jack Feldman is a performance marketer with 8+ years of agency and consulting experience across paid search and paid social. He manages Google and Microsoft Ads alongside Meta Ads, building full-funnel campaigns grounded in clean tracking (GA4/GTM), structured testing, and reporting that ties spend to real business outcomes. Jack’s LinkedIn profile. Reach him at Niche Finder Marketing.

Expert contributor.

Ryan McPherson is VP of Finance and Operations at SmartPath. He is a Certified Financial Planner and an IRS Enrolled Agent. He is a member of the National Association of Personal Financial Advisors (NAPFA) and the XY Planning Network.

Kathryn Lye is a B2B marketing leader who writes about modern legal workflows and practical ways attorneys can deliver more value with less stress. She focuses on approachable, tool-agnostic guidance for busy practitioners. She is director of marketing at Definely, an AI-powered legal tech company that enables lawyers to efficiently and accurately review complex contracts.

Brenda Barnes is a legal and accounting professional with more than 35 years of experience working with solo to midsized law firms across the country. She is the founder of B2 Legal Management and Consulting, a former ALA Chapter President, and a sought-after speaker on topics related to law firm operational efficiency, especially on issues related to compensation. Brenda is also the co-author of  “RESPECT: An Insight to Attorney Compensation Plans.”

Expert contributor.

Camille Stell works with Lawyers Mutual NC and is the co-author of “RESPECT: An Insight to Attorney Compensation Plans 2nd Edition” (October 2024), available from Amazon in print or Kindle. Camille is a Fellow of the College of Law Practice Management, a past member of the North Carolina Pro Bono Resource Coordinators Network, the Advisory Board for the Legal Aid of NC Innovation Lab, and on the Advisory Group for the Duke Law Tech Lab. Continue this conversation by contacting Camille at camille@lawyersmutualnc.com or 800.662.8843. Connect with her LinkedIn.

Jimmy Lai is the Founding and Managing Partner of Lai & Turner Law PLLC  in Oklahoma City. He holds a JD and an MBA and practices immigration law, family law, criminal defense, estate planning, and personal injury. He is a member of the American Immigration Lawyers Association and works with clients in English, Mandarin, Japanese and German. Follow Jimmy on LinkedIn.

Deborah Savadra spends a lot of her time explaining technology to lawyers, mostly as editor and chief blogger at Legal Office Guru, but also as a copywriter specializing in marketing content for legal tech companies. Deborah has spent 20+ years in the legal field as a legal assistant, paralegal and software trainer. Watch her quick tips videos here, and follow her on LinkedIn and @legalofficeguru.

Collen Steffen is the founder and CEO of Project Fortress, a matter management platform he built as an M&A attorney at an AmLaw 100 firm.