Legal Marketing Play to Win

Thought Leadership for Lawyers: Hit the Mark

Thought leadership. It’s a new term for an old concept—writing and speaking to enhance your visibility and build a public perception of your expertise. Lawyers have used thought leadership as a marketing strategy since the very early days of law ...

Sally J. Schmidt - May 20, 2013
To Win Over Clients, Show Some Passion

Anyone who knows me (or follows me on Twitter) knows that I love sports, particularly my beloved Golden Gophers. So it should come as no surprise that I watched the press conference with our new men’s basketball coach, Richard Pitino. After ...

Sally J. Schmidt - April 17, 2013
Niche Law Practice: How to Stand Out from the Crowd

One of my clients met recently with a senior lender of a bank to explore potential referral opportunities. The lender said to the lawyer, in essence, “We do everything our competitors do but we have two unique lending areas: We finance yachts ...

Sally J. Schmidt - March 20, 2013
Personalize Your Message

If there is one thing I know to be true about lawyer marketing, it is that you will get out of something what you put into it, and nothing more.

Sally J. Schmidt - February 19, 2013
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