Thought leadership. It’s a new term for an old concept—writing and speaking to enhance your visibility and build a public perception of your expertise. Lawyers have used thought leadership as a marketing strategy since the very early days of law ...
Sally J. Schmidt - May 20, 2013Anyone who knows me (or follows me on Twitter) knows that I love sports, particularly my beloved Golden Gophers. So it should come as no surprise that I watched the press conference with our new men’s basketball coach, Richard Pitino. After ...
Sally J. Schmidt - April 17, 2013One of my clients met recently with a senior lender of a bank to explore potential referral opportunities. The lender said to the lawyer, in essence, “We do everything our competitors do but we have two unique lending areas: We finance yachts ...
Sally J. Schmidt - March 20, 2013If there is one thing I know to be true about lawyer marketing, it is that you will get out of something what you put into it, and nothing more.
Sally J. Schmidt - February 19, 2013