Legal Marketing Play to Win

There's nothing like meeting in person to help build client relationships. From setup to follow-up, tips for making the most of a client visit.

Many lawyers are uncomfortable working in their firm's trade show booth. Make your time on the expo floor less stressful with this checklist.

Sally Schmidt | Six associate business development activities to help young lawyers get a running start building their law practices.

Sally Schmidt | Every lawyer should be prepared to introduce themselves with a solid elevator speech.

This is your annual opportunity to make some things happen in marketing and business development. Don’t miss it!

The usual lawyer business development tactics and law firm marketing strategies have changed with the increase of new technologies, but there are basic things you can do to stay in the game. Here are six strategies to consider in changing times ...

Sally Schmidt | Whether you are a cross-seller or a cross-sellee, here are factors to consider when lawyers try to divvy up origination credit.

Sally Schmidt | Here's how to build industry expertise and position yourself as an expert in seven steps.

Sally Schmidt | Asking good follow-up questions and prompting a conversation is the path to new business.

Sally Schmidt | A common interest won't be the only reason a prospect sends you work. But once you’re on the shortlist, that personal connection can push you to the top.