Legal Marketing Play to Win

Sally Schmidt | When you do something repetitively, it’s easy to go on autopilot. Establishing client service protocols helps ensure you’re paying proper attention to every client.

Even the most motivated clients find it hard to switch law firms. In fact, the biggest obstacle to new business is inertia. Sally Schmidt suggests a few ways to get your prospects off the dime.

The usual lawyer business development tactics and law firm marketing strategies have changed with the increase of new technologies, but there are basic things you can do to stay in the game. Here are six strategies to consider in changing times ...

Sally Schmidt | The service you provide is every bit as important as the services you provide.

Sally Schmidt | Football games are often won or lost in the fourth quarter. Here are some end-of-year marketing plays you can use to finish the year strong.

Sally Schmidt | Tips for managing pricing conversations to deepen your relationships.

Sally Schmidt | Asking good follow-up questions and prompting a conversation is the path to new business.

Sally Schmidt | A lot of baby boomer lawyers have plans to retire. What happens to their clients?

There's nothing like meeting in person to help build client relationships. From setup to follow-up, tips for making the most of a client visit.

Many lawyers are uncomfortable working in their firm's trade show booth. Make your time on the expo floor less stressful with this checklist.