Legal Marketing Play to Win

marketing and business development checklist

Review and Reset Your Marketing and Business Development Activities

Sally Schmidt | A checklist to help you reassess and choose to do the right marketing things.

Sally J. Schmidt - February 1, 2023
loyal clients

Moving a Client from ‘Satisfied’ to ‘Loyal’

Sally Schmidt | Turning satisfied clients into loyal clients will make your practice more profitable and enjoyable.

Sally J. Schmidt - November 22, 2022
law firm marketing plan

Writing Your Annual Marketing Plan

This is the time of year when many law firms require their lawyers to develop a personal marketing or business development plan. Even those without a requirement no doubt start thinking about their goals as the new year approaches.

Sally J. Schmidt - November 8, 2022
online presence

Positioning Yourself for Online Opportunities

Sally Schmidt | A lot of lawyers (of all ages) are still skeptical about the value of an online presence for business development.

Sally J. Schmidt - October 20, 2022
elevator speech

A How To: Crafting Your Elevator Speech (With Examples)

Class reunions. Bar association events. Neighborhood parties. Every lawyer should be prepared to introduce themselves with a solid elevator speech.

Sally J. Schmidt - October 15, 2022
end of year marketing

Planning a Strong Fourth Quarter for Your Law Practice

Sally Schmidt | Football games are often won or lost in the fourth quarter. Here are some things you can do to finish the year strong.

Sally J. Schmidt - September 25, 2022
client visits

How to Make the Most of Client Visits

There's nothing like in-person interaction to help build client relationships. From setup to follow-up, strategies for making the most of a client visit.

Sally J. Schmidt - September 22, 2022
best invoices

Lawyer Billing Is Marketing: 11 Ways to Write Better Invoices and Time Entries

Last month, I wrote about the importance of communication when it comes to pricing your legal services ("Good Lawyers Talk Money with Their Clients"). Once you have the engagement, your invoices become a critical communication method. In fact, I ...

Sally J. Schmidt - August 22, 2022
client journey

Building a Solid Relationship With Clients Throughout the Client Journey

Sally Schmidt | As I reflect back on our many home-building experiences, it’s funny how closely they resemble experiences clients face with law firms. These takeaways may help you deliver a better client journey.

Sally J. Schmidt - August 16, 2022
niche law firm

Targeting an Industry Niche

Sally Schmidt | Worried about the pipeline? Marketing to an industry niche or subcategory can lead to substantial new business. Here are seven steps to build your expertise.

Sally J. Schmidt - July 25, 2022
envelope

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