Legal Marketing Play to Win

legal fees

Legal Pricing: Good Lawyers Talk Money With Their Clients

If you were to believe everything being written about legal services today, you might think lawyer-client relationships have boiled down to one thing: pricing. Yet in my conversations with clients, fees rarely are the first thing mentioned or ...

Sally J. Schmidt - May 24, 2022
back into conferences

Diving Back Into Conferences: Ways to Brush Up Your Form

Sally Schmidt | After two years away from in-person conferences, tradeshows and other large gatherings, your skills may be rusty.

Sally J. Schmidt - March 29, 2022
potential clients

Struggling to Reach Potential Clients? Find the Middleman

Sally Schmidt | Know the people who know the right people.

Sally J. Schmidt - February 25, 2022
professional attitude

Your Professional Attitude May Need an Adjustment

Sally Schmidt | Remember that people’s impressions are based on their experiences with you more than on your words.

Sally J. Schmidt - January 26, 2022
marketing and business development impact

Marketing and Business Development: Show and Tell

Sally Schmidt | Remember that people’s impressions are based on their experiences with you more than on your words.

Sally J. Schmidt - December 14, 2021
keeping clients

Keeping Clients While Managing Extraordinary Change

Sally Schmidt | Keeping clients when your firm is changing is a tricky business and involves a lot of reassurance — not just for them, but for you too.

Sally J. Schmidt - October 19, 2021
business development efforts

Seven Ways You May Be Sabotaging Your Business Development Efforts

Sally Schmidt | Whether it's informal conversations with referral sources or formal presentations with prospects, lawyers often are their own worst enemies.

Sally J. Schmidt - September 27, 2021
lawyer networking

Lawyer Networking: Are You a Spoke or a Hub?

Sally Schmidt | Lawyer networking is like a bicycle wheel.

Sally J. Schmidt - August 24, 2021
long term marketing goals

Marketing When You’re Too Busy for Marketing

Sally Schmidt | Ways to maintain your marketing efforts even when your plate is full.

Sally J. Schmidt - July 26, 2021
hybrid marketing

What Will Hybrid Marketing Look Like for Law Firms?

Sally Schmidt | Smart lawyers will combine traditional approaches with the lessons learned during the pandemic to create a new hybrid approach to marketing.

Sally J. Schmidt - June 15, 2021
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