LawLytics

Legal Marketing Play to Win

end of year marketing

Planning a Strong Fourth Quarter for Your Law Practice

Sally Schmidt | Football games are often won or lost in the fourth quarter. Here are some things you can do to finish the year strong.

Sally J. Schmidt - September 25, 2022
client journey

Building a Solid Relationship With Clients Throughout the Client Journey

Sally Schmidt | As I reflect back on our many home-building experiences, it’s funny how closely they resemble experiences clients face with law firms. These takeaways may help you deliver a better client journey.

Sally J. Schmidt - August 16, 2022
niche law firm

Targeting an Industry Niche

Sally Schmidt | Worried about the pipeline? Marketing to an industry niche or subcategory can lead to substantial new business. Here are seven steps to build your expertise.

Sally J. Schmidt - July 25, 2022
lawyer business development

Six Business Development Strategies for Lawyers

Sally Schmidt | Right now the edge goes to the incumbent, but there are things you can do to put yourself in a position to generate new business. Here are six business development strategies for this challenging time.

Sally J. Schmidt - June 25, 2022
lawyer origination credit

Sharing Origination Credit: Be a Cross-Selling Team Player

Sally Schmidt | Whether you are a cross-seller or a cross-sellee, here are factors to consider when lawyers try to divvy up origination credit.

Sally J. Schmidt - June 17, 2022
coaching trees

Branching Out to Expand Your Clientele

Sally Schmidt | Success often can be measured by how many branches you create off an original contact’s tree.

Sally J. Schmidt - June 16, 2022
lawyer networking

Lawyer Networking: Are You a Spoke or a Hub?

Sally Schmidt | Lawyer networking is like a bicycle wheel.

Sally J. Schmidt - June 15, 2022
associate business development

Business Development Starters for Law Firm Associates

Sally Schmidt | Six associate business development activities to help young lawyers get a running start building their law practices.

Sally J. Schmidt - May 29, 2022
hybrid marketing

What Will Hybrid Marketing Look Like for Law Firms?

Sally Schmidt | Smart lawyers will combine traditional approaches with the lessons learned during the pandemic to create a new hybrid approach to marketing.

Sally J. Schmidt - May 28, 2022
client visits

A How To: Crafting Your Elevator Speech (With Examples)

Class reunions. Bar association events. Neighborhood parties. Every lawyer should be prepared to introduce themselves with a solid elevator speech.

Sally J. Schmidt - May 28, 2022
envelope

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