Ruby

Legal Marketing Play to Win

long term marketing goals

Marketing When You’re Too Busy for Marketing

Sally Schmidt | Ways to maintain your marketing efforts even when your plate is full.

Sally J. Schmidt - July 26, 2021
hybrid marketing

What Will Hybrid Marketing Look Like for Law Firms?

Sally Schmidt | Smart lawyers will combine traditional approaches with the lessons learned during the pandemic to create a new hybrid approach to marketing.

Sally J. Schmidt - June 15, 2021
associate business development

Business Development Starters for Law Firm Associates

Sally Schmidt | Six associate business development activities to help young lawyers get a running start building their law practices.

Sally J. Schmidt - May 27, 2021
cold contact

Warming Up a Cold Contact

Sally Schmidt | Try not to let authentic relationships get cold in the first place — but if they do, don’t be afraid to make sincere efforts to revive them.

Sally J. Schmidt - April 26, 2021
Permission Marketing

Embrace Permission Marketing

Sally Schmidt | A lot of marketing initiatives let people give you permission to reach out and build the relationship. Work it to your advantage.

Sally J. Schmidt - March 24, 2021
Business Relationships

Following Up Naturally: Tips for Nurturing Business Relationships

Sally Schmidt | Following up with prospects doesn’t need to feel awkward and you don’t need to be pushy.

Sally J. Schmidt - February 18, 2021
go to lawyer

Be the Firm’s Go-To Lawyer

Sally Schmidt | To build an internal stream of matters, treat your referring colleagues like clients.

Sally J. Schmidt - January 21, 2021
sharing origination credit

Sharing Origination Credit: Be a Cross-Selling Team Player

Sally Schmidt | Whether you are a cross-seller or a cross-sellee, here are factors to consider when lawyers try to divvy up origination credit.

Sally J. Schmidt - November 17, 2020
puzzle pieces personal connection

To Build a Stronger Personal Connection With Clients, Highlight Common Interests

Sally Schmidt | A common interest won't be the only reason a prospect sends you work. But once you’re on the shortlist, that personal connection can push you to the top.

Sally J. Schmidt - October 15, 2020
lawyer business development

Six Business Development Strategies for Lawyers

Sally Schmidt | Right now the edge goes to the incumbent, but there are things you can do to put yourself in a position to generate new business. Here are six business development strategies for this challenging time.

Sally J. Schmidt - August 25, 2020
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