Legal Marketing Play to Win

I have spent a good deal of my career trying to get lawyers to spend less time with other lawyers and more time with clients and prospects.

Sally Schmidt | If you haven't learned your client's preferences, you are basically saying you don't care what's important to them.

Sally Schmidt | The next time someone asks you what you do, think about the answer from their perspective.

Sally Schmidt | Extra time on your hands? Spend it on marketing and business development activities that will position you for future success.

Sally Schmidt | The service you provide is every bit as important as the services you provide.

Sally Schmidt | The best coaches put their players in a position to succeed; do the same thing for your business development.

Sally Schmidt | If you experience service-related problems, here are some tips for dealing with clients.

Sally Schmidt | What makes you different? Things you can do to help clients tell you apart from other lawyers.

Sally Schmidt | It can be tough for clients to judge the quality of your services. Here are things you can do to impress.

Sally Schmidt | A checklist of successful rainmaking habits, even if you don’t consider yourself a natural rainmaker.