How to Use Marketing Automation to Drive Business B

Legal Marketing Play to Win

niche law firm

Targeting an Industry Niche

Sally Schmidt | Worried about the pipeline? Marketing to an industry niche or subcategory can lead to substantial new business. Here are seven steps to build your expertise.

Sally J. Schmidt - July 25, 2022
lawyer business development

Six Business Development Strategies for Lawyers

Sally Schmidt | Right now the edge goes to the incumbent, but there are things you can do to put yourself in a position to generate new business. Here are six business development strategies for this challenging time.

Sally J. Schmidt - June 25, 2022
lawyer origination credit

Sharing Origination Credit: Be a Cross-Selling Team Player

Sally Schmidt | Whether you are a cross-seller or a cross-sellee, here are factors to consider when lawyers try to divvy up origination credit.

Sally J. Schmidt - June 17, 2022
coaching trees

Branching Out to Expand Your Clientele

Sally Schmidt | Success often can be measured by how many branches you create off an original contact’s tree.

Sally J. Schmidt - June 16, 2022
lawyer networking

Lawyer Networking: Are You a Spoke or a Hub?

Sally Schmidt | Lawyer networking is like a bicycle wheel.

Sally J. Schmidt - June 15, 2022
associate business development

Business Development Starters for Law Firm Associates

Sally Schmidt | Six associate business development activities to help young lawyers get a running start building their law practices.

Sally J. Schmidt - May 29, 2022
hybrid marketing

What Will Hybrid Marketing Look Like for Law Firms?

Sally Schmidt | Smart lawyers will combine traditional approaches with the lessons learned during the pandemic to create a new hybrid approach to marketing.

Sally J. Schmidt - May 28, 2022
legal fees

Legal Pricing: Good Lawyers Talk Money With Their Clients

If you were to believe everything being written about legal services today, you might think lawyer-client relationships have boiled down to one thing: pricing. Yet in my conversations with clients, fees rarely are the first thing mentioned or ...

Sally J. Schmidt - May 24, 2022
back into conferences

Diving Back Into Conferences: Ways to Brush Up Your Form

Sally Schmidt | After two years away from in-person conferences, tradeshows and other large gatherings, your skills may be rusty.

Sally J. Schmidt - March 29, 2022
potential clients

Struggling to Reach Potential Clients? Find the Middleman

Sally Schmidt | Know the people who know the right people.

Sally J. Schmidt - February 25, 2022
envelope

Welcome to Attorney at Work!

Sign up for our free newsletter.

x

All fields are required. By signing up, you are opting in to Attorney at Work's free practice tips newsletter and occasional emails with news and offers. By using this service, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy.