Legal Marketing Play to Win

Sally Schmidt | Success often can be measured by how many branches you create off an original contact’s tree.

Sally Schmidt | Lawyer networking is like a bicycle wheel.

Sally Schmidt | Smart lawyers will combine traditional approaches with the lessons learned during the pandemic to create a new hybrid approach to marketing.

If you were to believe everything being written about legal services today, you might think lawyer-client relationships have boiled down to one thing: pricing. Yet in my conversations with clients, fees rarely are the first thing mentioned or ...

Sally Schmidt | After two years away from in-person conferences, tradeshows and other large gatherings, your skills may be rusty.

Sally Schmidt | Know the people who know the right people.

Sally Schmidt | Remember that people’s impressions are based on their experiences with you more than on your words.

Sally Schmidt | Remember that people’s impressions are based on their experiences with you more than on your words.

Sally Schmidt | Keeping clients when your firm is changing is a tricky business and involves a lot of reassurance — not just for them, but for you too.

Sally Schmidt | Whether it's informal conversations with referral sources or formal presentations with prospects, lawyers often are their own worst enemies.