Legal Marketing Play to Win

Stepping Up to Marketing Success

Volunteering to help a partner or be a fill-in could give you great exposure.

Sally J. Schmidt - May 30, 2019
Cultivating Internal Referral Sources

How you treat your colleagues is how they assume you’ll treat their clients.

Sally J. Schmidt - April 25, 2019
Rewarding Your Referral Sources

You can do plenty of things besides referring work to stay in the good graces of potential sources of business.

Sally J. Schmidt - March 26, 2019
Biggest Obstacle to New Business for Law Firms?

The biggest challenge in business development is inertia — not yours, but the prospect’s. Here are tips to get the prospect off the dime.

Sally J. Schmidt - February 28, 2019
Building Stronger Client Relationships Despite the Obstacles

Having a personal relationship will make your lawyer-client relationship more satisfying — and it is particularly helpful if there is a glitch. Here are 10 ideas.

Sally J. Schmidt - December 18, 2018
Marketing Discreetly

How do you tout client experience while maintaining client confidences along the way? Sally Schmidt says there are effective — and discreet — ways to do so.

Sally J. Schmidt - September 20, 2018
Packaging Yourself

Your personal brand includes how you "package" yourself, from attire to tone to table manners. Five things that contribute to a positive or negative first impression.

Sally J. Schmidt - August 23, 2018
Service Delivery Takes Center Stage

On a tactical level, service delivery may be the best way to affect the client experience. It involves interacting, exchanging information and communicating with clients.

Sally J. Schmidt - July 30, 2018
Making Firm Meetings and Retreats Personally Productive

I participate in a lot of law firm retreats and meetings, but one will always stand out. I was talking with representatives of the firm before the retreat kicked off when one of the partners pulled me aside, pointed out another firm partner and ...

Sally J. Schmidt - June 21, 2018
Follow Up to Increase Your Chances of Getting Business

You undoubtedly have heard how important follow-up is to marketing and business development. Clients and referral sources are most likely to refer business to people they have heard from or seen in the prior three months, which means a sustained ...

Sally J. Schmidt - May 23, 2018
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