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Legal Marketing Play to Win

What’s Your ‘One Big Thing’ for 2020?

Sally Schmidt is a big believer in personal business development plans. However, she is also a realist. Instead of being overwhelmed by end-of-year planning, identify One Big Thing you want to accomplish and be relentless about achieving it. A ...

Sally J. Schmidt - December 12, 2019
Get Specific With Your Ask

If you want people to help you, they need to know exactly what you want. Follow Sally Schmidt's advice on being more specific to help your contacts help you.

Sally J. Schmidt - October 29, 2019
Setting Practice Priorities: A Three-Part Process

Invest, maintain or divest? This process will help you identify where to focus your marketing.

Sally J. Schmidt - August 14, 2019
Create Informational Tools for Your Clients

It’s one thing to say, “We understand the process.” It’s another to show it to with, for example, process maps, charts, timelines, who-to-call lists or decision trees.

Sally J. Schmidt - June 26, 2019
Stepping Up to Marketing Success

Volunteering to help a partner or be a fill-in could give you great exposure.

Sally J. Schmidt - May 30, 2019
Cultivating Internal Referral Sources

How you treat your colleagues is how they assume you’ll treat their clients.

Sally J. Schmidt - April 25, 2019
Rewarding Your Referral Sources

You can do plenty of things besides referring work to stay in the good graces of potential sources of business.

Sally J. Schmidt - March 26, 2019
Biggest Obstacle to New Business for Law Firms?

The biggest challenge in business development is inertia — not yours, but the prospect’s. Here are tips to get the prospect off the dime.

Sally J. Schmidt - February 28, 2019
Building Stronger Client Relationships Despite the Obstacles

Having a personal relationship will make your lawyer-client relationship more satisfying — and it is particularly helpful if there is a glitch. Here are 10 ideas.

Sally J. Schmidt - December 18, 2018
Marketing Discreetly

How do you tout client experience while maintaining client confidences along the way? Sally Schmidt says there are effective — and discreet — ways to do so.

Sally J. Schmidt - September 20, 2018
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