Lawyer Social Media

Annette Choti explains how a smart Reddit marketing strategy boosts your law firm's reputation both in-platform and off — helping to capitalize on the 'helpful information' AI search engines are prioritizing. Here's what you need to know.

Katherine Hollar Barnard | Share of Model will help you understand how LLMs are finding and recommending your firm when users ask questions in your field or practice area.

Marin McCall | If you're spending time creating social media content for your law firm, it's worth understanding which numbers actually matter and what to do with them.

Sally Schmidt | Tips for managing pricing conversations to deepen your relationships.

"Content marketing" is no doubt the legal marketing buzz-phrase of the year. The Content Marketing Institute defines it as a "technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined ...

Lindsay Hanoski | Bluesky-curious? The new social network is gaining traction, and now could be the optimal time for attorneys to join the platform.

Annette Choti | Learn how AI is changing online research, website optimization, on-page behavior, and client expectations.

Marin McCall | Four questions to ask before launching a social media account for your legal practice.

Annette Choti | Using your Facebook page effectively requires effort, but here are tips to make increasing engagement less overwhelming.

Annette Choti | How will these trends shape your 2025 marketing strategy?