Lawyer Social Media

Share of Model
The Share of Model Metric: What Lawyers Should Know (and Do) About AI Market Share

Katherine Hollar Barnard | Share of Model will help you understand how LLMs are finding and recommending your firm when users ask questions in your field or practice area.

Katherine Hollar Barnard - August 13, 2025
social media metrics
5 Social Media Metrics That Actually Matter for Lawyers

Marin McCall | If you're spending time creating social media content for your law firm, it's worth understanding which numbers actually matter and what to do with them.

Marin McCall - August 8, 2025
rate increase
Turning Rate Increase Discussions Into Opportunities

Sally Schmidt | Tips for managing pricing conversations to deepen your relationships.

Sally J. Schmidt - June 15, 2025
content marketing for law firms
Content Marketing for Law Firms in 2025: Seven Essential Tips to Boost Your Law Firm’s Marketing Efforts

"Content marketing" is no doubt the legal marketing buzz-phrase of the year. The Content Marketing Institute defines it as a "technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined ...

Sayre Happich - May 5, 2025
lawyers on Bluesky
Lawyers on Bluesky: A Guide to the Rising Social Media Platform Attracting Legal Professionals

Lindsay Hanoski | Bluesky-curious? The new social network is gaining traction, and now could be the optimal time for attorneys to join the platform.

Lindsay Hanoski - February 13, 2025
AI and legal digital marketing
AI and Legal Digital Marketing: AI Is Changing How Clients Find Lawyers

Annette Choti | Learn how AI is changing online research, website optimization, on-page behavior, and client expectations.

Annette Choti - January 31, 2025
should your law firm be on TikTok? 4 questions to ask
Should My Law Firm Be on TikTok? Questions to Ask Before Adopting Any Social Media Platform

Marin McCall | Four questions to ask before launching a social media account for your legal practice.

Marin McCall - January 19, 2025
law firm facebook pages
7 Ways to Optimize Your Law Firm Facebook Pages

Annette Choti | Using your Facebook page effectively requires effort, but here are tips to make increasing engagement less overwhelming.

Annette Choti - December 27, 2024
digital marketing trends for lawyers
Top 5 Law Firm Digital Marketing Trends of 2025

Annette Choti | How will these trends shape your 2025 marketing strategy?

Annette Choti - December 6, 2024
lawyers on LinkedIn
Lawyers on LinkedIn: A Guide for Lawyers Who Don’t Like LinkedIn

Lawyers on LinkedIn don’t have to be influencers or frequent posters for the platform to be a potent a business development tool for a law firm. Key Takeaways In kickoff meetings with new clients, most of them make a similar confession: “Just so ...

Amy Hunt - October 16, 2024
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