Law Firm Marketing

Book Review | Steve Fretzin’s latest book, "Be THAT Lawyer," offers a treasure trove of advice for would-be and rising rainmakers.

Ask the Experts: Advice on staying calm in a crisis (prep!) — and when to bring in a specialist.

Karin Conroy | While AI images offer speed and creativity, traditional photography, helps build trust and connection.

Recruiter Jenny Leon says lack of a book of business is the biggest reason lawyers are unable to leave their firms.

David Arato | Here are three human-centered strategies to balance GenAi's efficiency with your authentic legal voice.

Learn to read a legal marketing report the way you read any complex document: critically, strategically and with an eye for what matters.

Sally Schmidt | Asking good follow-up questions and prompting a conversation is the path to new business.

Jay Harrington | When you reach out to ask for business and hear a “no,” it can feel deeply personal. Even if it’s not.

"Content marketing" is no doubt the legal marketing buzz-phrase of the year. The Content Marketing Institute defines it as a "technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined ...

It's an ideal time to launch a career as a freelance lawyer, but is it right for you?