Sally Schmidt, President of Schmidt Marketing, Inc., helps lawyers and law firms grow their practices. She was a founder and the first President of the Legal Marketing Association, is a Fellow of the College of Law Practice Management and was one of the first inductees to LMA’s Hall of Fame. Known for her practical advice, she is the author of two books, “Marketing the Law Firm: Business Development Techniques” and “Business Development for Lawyers: Strategies for Getting and Keeping Clients.” Follow her @SallySchmidt.

Annette Choti graduated from law school 20 years ago, and is the CEO and owner of Law Quill, a legal digital marketing agency focused on law firms across the United States and Canada. She is the author of “Click Magnet: The Ultimate Digital Marketing Guide for Law Firms” (2022). Annette used to do theater and professional comedy, which is not so different from the legal field if we are all being honest. She can be found on LinkedIn or at annette@lawquill.com.

Eric P. Magnuson is a business litigation partner and Litigation practice group co-chair at Nutter. He litigates high-stakes commercial disputes in state and federal courts, including class-action defense, business and fiduciary disputes, insurance litigation, and other matters involving significant financial or regulatory exposure.

Traci Brown is a body language and persuasion expert, and certified master practitioner of Neuro Linguistics, Hypnosis and Huna. She uses this expertise in her keynotes for banking, credit unions and finance groups on how to detect and prevent fraud, and frequently assists lawyers in jury selection.  Traci is the author of Body Language Confidential: Tactics Every Secret Agent, Sales Person and Kindergarten Teacher Should Know and Mastering Magical Persuasion, and Persuasion Point: Body Language and Speech for Influence. Follow her @TraciBrown37.

Jessica Aries is a digital marketing strategist and former IT & privacy lawyer. She helps law firms grow with AI, LinkedIn, and digital content that converts. To learn more about Jessica and follow her work, visit www.byaries.com or follow her on LinkedIn.

Andrew Regal is a media executive who began his career at Court TV, MSNBC, CNBC, and ultimately served as Global Head of Video at The Wall Street Journal. A workplace bullying expert and facilitator, Andy is a popular speaker and author of “Surviving Bully Culture: Career Spent Navigating Workplace Bullying and a Guide for Healing” (April 2026). Follow him on LinkedIn and join his no workplace bullying communities on Facebook and Substack.

Mark C. Palmer is Chief Counsel at the Illinois Supreme Court Commission on Professionalism. Mark writes on civility, professionalism and future law for the Commission’s 2Civility blog and delivers statewide professionalism programming, including a lawyer mentoring program, to attorneys and law students across Illinois. Follow him @palmerlaw.

Linda Hazelton is the founder of Hazelton Marketing & Management, a Dallas-based consultancy offering communication and strategy, organization and business development, and profitability counsel to law firms. Linda has more than 20 years of experience at the helm of law firms. She has an MBA from the University of Minnesota and is a CAPT-qualified Myers-Briggs trainer and coach. Follow her on LinkedIn.

Jared D. Correia is CEO of Red Cave Law Firm Consulting, which offers subscription-based law firm business management consulting services, and works with legal vendors to develop programming and content. An attorney and legal tech expert, Jared is the host of Legal Late Night podcast and speaks frequently at industry events. In addition to writing on Managing, he is the host of the Above the Law  Non-Eventcast, the featured podcast of the Above the Law Non-Event for Tech-Perplexed Lawyers.

Kevin Gallagher is general manager of the payments division at CARET, a leading software and integrated payments solutions provider, delivering best-in-class cloud applications to over 10,000 professional services firms. He has over 25 years of experience in the payment industry and is an expert in building and scaling PE-backed payment and SaaS companies. Follow him on LinkedIn.

Chere Estrin is CEO of Estrin Legal Staffing (@estrin) and its medical records division, MediSums, and President and co-founding member of the Organization of Legal Professionals, a legal technology training organization. A former administrator for two major law firms, she has held executive positions in law firms, litigation support companies and as senior VP of a legal staffing division of a $5 billion publicly held corporation. She publishes the digital magazine KNOW, the Magazine for Paralegals, and is former editor-in-chief of Sue, the Magazine for Women Litigators.

Michael T. Murray is the VP of client strategy for Veritext Legal Solutions. He stays on top of litigation technology trends and travels throughout the nation speaking and providing informative and entertaining CLEs, educational instruction and product demonstrations to legal professionals. Stacey DiGerardo is the director of case management initiatives at Veritext, with over 15 years of experience in the court reporting industry. She began her career as a senior case manager, developing deep operational expertise, and later transitioned into an account executive role specializing in complex litigation, with a focus on multijurisdictional matters spanning major U.S. markets. In her current role, she leads the development and national rollout of strategic case management initiatives.

Tracy Callahan is the founder of Touchstone Legal Resources. She works with women-led law firms on the relational dynamics and candor that determine whether a partnership thrives or erodes from within. Ildiko Markus of Ildiko Markus Advisory works with high-performing women leaders on the internal architecture that allows them to lead sustainably without disappearing in the process. They work with managing partners separately and together.

Expert contributor.

Otto Sorts has been reading law since before Martindale met Hubbell. A champion of the grand tradition of the law, Otto has long been suspicious of “new-fangled” management ideas and anyone who calls the profession the legal “industry.” Retired from his Of Counsel role, Otto still keeps his pen sharp. When he gets really cranky about something, he writes for Attorney at Work.