Marc Lauritsen, president of Capstone Practice Systems and author of “The Lawyer’s Guide to Working Smarter with Knowledge Tools,” is a Massachusetts lawyer, technologist and educator who helps people work more effectively through knowledge systems. He has taught at five law schools, conducted path-breaking work on document drafting and decision support systems, and run several software companies. Follow him on Twitter @MarcLauritsen and on LinkedIn.

Robert Scott is the founder of Sell Land, a national land acquisition company specializing in direct-to-owner transactions, probate land resolutions, and niche land markets across the United States. Bob works closely with attorneys and estates to provide liquidity solutions for complex or illiquid land assets. He writes and speaks on land investing strategy, digital due diligence, and emerging growth opportunities in specialized real estate sectors.

Camille Stell works with Lawyers Mutual NC and is the co-author of “RESPECT: An Insight to Attorney Compensation Plans 2nd Edition” (October 2024), available from Amazon in print or Kindle. Camille is a Fellow of the College of Law Practice Management, a past member of the North Carolina Pro Bono Resource Coordinators Network, the Advisory Board for the Legal Aid of NC Innovation Lab, and on the Advisory Group for the Duke Law Tech Lab. Continue this conversation by contacting Camille at camille@lawyersmutualnc.com or 800.662.8843. Connect with her LinkedIn.

Expert contributor.

Karin Conroy is the founder and Creative Director of Conroy Creative Counsel, an award-winning leader that has cracked the code of smart, sophisticated and strategic websites for law firms. Karin uses proven systems that result in more reach and revenue through strategic branding and positioning. Follow Karin on LinkedIn and @karinconroy.

Katherine (Katie) Hollar Barnard is the managing partner of Firesign | Enlightened Legal Marketing, a marketing communications firm that focuses on law firms and legal services providers. A former Big Law CMO, she advises law firms and legal service providers on brand identity, marketing communications and more. She has helped lawyers start new law firms in a variety of fields, from intellectual property to mediation to insurance recovery. Follow Katie on LinkedIn.

Laura A. Nicholson is a Senior Associate in DarrowEverett’s Private Client Group, specializing in civil and criminal law, business litigation and family court litigation. Previously, Laura served as an Assistant Attorney General in the Rhode Island Office of the Attorney General for nearly a dozen years. Follow her on LinkedIn.

Art Nikashin is a marketing systems architect who helps law firms and commercial real estate companies connect their marketing spend to actual results. He has implemented 13 CRMs and spent 11 years figuring out why leads disappear between “contact us” and “signed client.” Find him at thecrowsignal.com or on LinkedIn.

Tea Hoffmann is managing principal at Law Strategy Corp., a consulting and coaching practice focused on helping lawyers and firms make the changes necessary to become more profitable, strategic and focused. LSC provides law firm training, coaching, retreat presentations and strategic planning. Tea is a former practicing lawyer who has served as a GC for a publicly traded company, a CBDO at an AmLaw 100 firm, and chief strategy officer at an AmLaw 200 firm. She is a Fellow of the College of Law Practice Management. Tea also serves in the Tennessee Army National Guard where she is a major with over 20 years of service. Email Tea at teahoffmann@lawstrategycorp.com.

Expert contributor.

Nicolas Echevarria is a personal injury attorney who operates a bilingual practice serving English- and Spanish-speaking clients. His experience running his Miami-based practice has shaped how he approaches client communication and case management. Learn more at Echevarrialegal.com or connect with him on LinkedIn.

Rhys Hodkinson is Chief Revenue Officer and a founding member of Definely, an AI-powered legal tech company that enables corporate and private practice lawyers to accurately review and edit complex contracts. An M&A lawyer, Rhys is based in London. Follow him on LinkedIn.

Bo Royal is a legal marketing strategist who has helped dozens of personal injury and employment law firms dramatically increase their case volume through data-driven digital strategy. After leading growth for a top Philadelphia injury firm, Bo launched ParetoLegal, where he and his team now support small and mid-sized firms nationwide.

Annette Choti graduated from law school 20 years ago, and is the CEO and owner of Law Quill, a legal digital marketing agency focused on law firms across the United States and Canada. She is the author of “Click Magnet: The Ultimate Digital Marketing Guide for Law Firms” (2022). Annette used to do theater and professional comedy, which is not so different from the legal field if we are all being honest. She can be found on LinkedIn or at annette@lawquill.com.

James Barclay is the CEO of Passle, a leading marketing technology platform for legal and professional services firms. Products include the Thought Leadership Platform and CrossPitch AI, which leverages artificial intelligence to drive cross-selling and business development. Connect with James on LinkedIn.