Brooke Lively is the founder and CEO of two companies that address the needs of growing law firms. Cathcap provides fractional CFO services, and​ Scaling Law helps law firms implement the Entrepreneurial Operating System (EOS) to improve execution, accountability and long-term value.​ Brooke has spent more than 20 years working in and alongside the legal industry and has advised hundreds of law firms across the U.S. She is an international bestselling author and a Professional EOS Implementer who holds both an MBA and the Chartered Financial Analyst designation. Follow her on LinkedIn.

Nicole Black is a Rochester, N.Y., attorney and journalist, and the Legal Technology Evangelist at MyCase. The nationally recognized author of “Cloud Computing for Lawyers”  and co-author of “Social Media for Lawyers: The Next Frontier,” she also co-authors “Criminal Law in New York,” a Thomson Reuters treatise. She writes regular columns for Above the Law, ABA Journal and The Daily Record. Niki regularly speaks at conferences regarding the intersection of law and emerging technologies. She is an ABA Legal Rebel, and is listed on the Fastcase 50 and ABA LTRC Women in Legal Tech. Follow her on Twitter @NikiBlack or contact her at niki.black@mycase.com.

Sasha Berson is a Managing Partner at Grow Law, a leading digital marketing agency focused solely on helping more than 2,000 law firms double their revenue in three years or less. Sasha is the co-author, with Steve Forbes, of the bestselling book “Successonomics” and a regular contributor to Forbes.com. Connect with Sasha on LinkedIn, YouTube, Facebook and Instagram, or email him directly at sasha@growlawfirm.com.

Casey Meraz is an entrepreneur, SEO expert, investor, creator, and CEO of Juris Digital, a full-service law firm marketing agency specializing in Legal SEO, local marketing, web design and development, PPC advertising and content marketing. Casey writes and speaks on legal marketing topics and is the author of two books on digital marketing: “Local Marketing for Personal Injury Lawyers” and “How to Perform the Ultimate Local SEO Audit.” Read his full bio at CaseyMeraz.com.

Gene Commander is an executive business counselor and thought leader for the legal industry, with a special focus on smart growth strategies for law firms. Through its research team, Gene Commander Inc helps law firms stay ahead of the curve by adapting to the demographic, professional, and technological trends that are transforming the business of law. Gene is also an accomplished author and speaker drawing on over 40 years of experience in the legal profession while practicing law with small, midsize and national firms. His past roles include serving on the management committee of a midmarket law firm and as managing shareholder in the Denver office of an Am Law 100 firm. Gene can be reached at gene@genecommanderinc.com.

Susan Cohodes is a trial attorney who practiced for more than 35 years, first in Chicago and for the last 31 years in Seattle. Susan has spent her entire career fighting for injured clients. In 2024, Susan became Of Counsel to her firm and is now pursuing her passions of knitting, writing — and following her beloved Green Bay Packers around the country.

Traci Brown is a body language and persuasion expert, and certified master practitioner of Neuro Linguistics, Hypnosis and Huna. She uses this expertise in her keynotes for banking, credit unions and finance groups on how to detect and prevent fraud, and frequently assists lawyers in jury selection.  Traci is the author of Body Language Confidential: Tactics Every Secret Agent, Sales Person and Kindergarten Teacher Should Know and Mastering Magical Persuasion, and Persuasion Point: Body Language and Speech for Influence. Follow her @TraciBrown37.

Michael Rynowecer is the President and Founder of The BTI Consulting Group, an industry leader in conducting independent research on how clients acquire, manage and evaluate their professional services providers. He has been conducting client feedback and analyzing the legal market for 30 years. Michael blogs about legal industry news, insights from original research and the market outlook at The MadClientist. Follow him on Twitter @BTIConsulting.

Chris Graham is the founder of TellPeople, a vehicle for teaching communication and storytelling to professionals. He is head of speaker coaching at TEDxToronto (Canada’s premiere TEDx event) and the Storyteller in Residence at Manifest Climate (a global climate technology firm). Twice-retired from law himself (first in New York, then in Toronto), through TellPeople, Chris makes lawyers better at talking to their clients, each other and everyone else. Follow him on LinkedIn.

Tea Hoffmann is managing principal at Law Strategy Corp., a consulting and coaching practice focused on helping lawyers and firms make the changes necessary to become more profitable, strategic and focused. LSC provides law firm training, coaching, retreat presentations and strategic planning. Tea is a former practicing lawyer who has served as a GC for a publicly traded company, a CBDO at an AmLaw 100 firm, and chief strategy officer at an AmLaw 200 firm. She is a Fellow of the College of Law Practice Management. Tea also serves in the Tennessee Army National Guard where she is a major with over 20 years of service. Email Tea at teahoffmann@lawstrategycorp.com.

Tracy Callahan is the founder of Touchstone Legal Resources. She works with women-led law firm partnerships to surface the unspoken and cultivate a culture where candor strengthens both the firm and the relationships that sustain it. Follow her on LinkedIn here.

Wendy Merrill is a fierce advocate for improving the practice of law. She has worked with thousands of lawyers around the world, providing practical guidance and techniques designed to help lawyers and their firms thrive. Wendy is the proud CEO of StrategyHorse, a consulting firm committed to boosting law firm profitability with proven strategies, and co-founder of The Savvy Advocate, a unique associate training program designed to prepare younger lawyers and their firms for success. She is also an author and prominent speaker on law firm growth strategy, winning the war for legal talent, bridging the generational gap in law firms, and more.

Jason Wright is the founder of the Law Office of Jason Wright, PLLC, a Texas family law firm focused on high-asset divorce, custody disputes, and the complex intersection of parental rights and children’s needs. Drawing from his own experience as a former family law client, he runs his practice on preparation, clarity and direct communication. He is known for his practical problem-solving and for guiding families with honesty and steadiness through difficult transitions. Learn more at www.jasonwrightlaw.com.

Matthew Laurin is the Director of SEO at Rankings.io. Matthew has spent his career mastering the various branches of digital marketing including paid search and social, search engine optimization, inbound and email marketing, data analysis and analytics. He holds degrees in business, psychology and criminal justice. He is a writer and web developer and has led teams of professionals in the digital realm while overseeing multimillion-dollar marketing and operational budgets. Follow him on LinkedIn.

Jenny Leon is a Director at Foxstone Recruiting, a legal recruitment agency focused on lateral attorney placements. A former practicing attorney, Jenny was in the Corporate Finance group at Paul Weiss and other AmLaw100 firms in Manhattan. After becoming a mother, Jenny realized she preferred the business of law to the actual legal business. Now she leverages her connections and expertise to help other lawyers find the perfect fit. In her free time, she is writing a memoir. Connect with Jenny on LinkedIn.