Nicolas Echevarria is a personal injury attorney who operates a bilingual practice serving English- and Spanish-speaking clients. His experience running his Miami-based practice has shaped how he approaches client communication and case management. Learn more at Echevarrialegal.com or connect with him on LinkedIn.

Rhys Hodkinson is Chief Revenue Officer and a founding member of Definely, an AI-powered legal tech company that enables corporate and private practice lawyers to accurately review and edit complex contracts. An M&A lawyer, Rhys is based in London. Follow him on LinkedIn.

Bo Royal is a legal marketing strategist who has helped dozens of personal injury and employment law firms dramatically increase their case volume through data-driven digital strategy. After leading growth for a top Philadelphia injury firm, Bo launched ParetoLegal, where he and his team now support small and mid-sized firms nationwide.

Sally Schmidt, President of Schmidt Marketing, Inc., helps lawyers and law firms grow their practices. She was a founder and the first President of the Legal Marketing Association, is a Fellow of the College of Law Practice Management and was one of the first inductees to LMA’s Hall of Fame. Known for her practical advice, she is the author of two books, “Marketing the Law Firm: Business Development Techniques” and “Business Development for Lawyers: Strategies for Getting and Keeping Clients.” Follow her @SallySchmidt.

Jay Harrington is the founding partner of Latitude Legal’s Detroit office, owner of Harrington Communications, and the author of  several books for lawyers on issues related to business and professional development, including “The Productivity Pivot,” “The Essential Associate,” and “One of a Kind: A Proven Path to a Profitable Practice.” Previously, he practiced law at Skadden Arps and Foley & Lardner.

Annette Choti graduated from law school 20 years ago, and is the CEO and owner of Law Quill, a legal digital marketing agency focused on law firms across the United States and Canada. She is the author of “Click Magnet: The Ultimate Digital Marketing Guide for Law Firms” (2022). Annette used to do theater and professional comedy, which is not so different from the legal field if we are all being honest. She can be found on LinkedIn or at annette@lawquill.com.

Theda “Teddy” Snyder Theda “Teddy” Snyder is a freelance writer and (she says) recovering attorney in Los Angeles. She has written six books for lawyers, including The Lawyer’s Marketing Journal published by Attorney At Work. Her other works include numerous articles and “Personal Injury Case Evaluation,” available on Amazon.com. Teddy has been writing for Attorney At Work about how lawyers can communicate better for more than 10 years. Her website is TeddySnyder.com.

Karin Conroy is the founder and Creative Director of Conroy Creative Counsel, an award-winning leader that has cracked the code of smart, sophisticated and strategic websites for law firms. Karin uses proven systems that result in more reach and revenue through strategic branding and positioning. Follow Karin on LinkedIn and @karinconroy.

Karen and David Skinner coach attorneys to be as great at running their businesses as they are at practicing law. Authors of the best-selling Power Zone Playbook for Lawyers, they are sought-after consultants and speakers who’ve taught thousands of lawyers how to build profitable practices they love — without burning out. They’re also Global Advisors to the International Institute of Legal Project Management, and Karen is a Fellow of the College of Law Practice Management. Karen and David live in Montreal, where they’ve raised two awesome kids and built a business that gives them the freedom to follow their passions. David volunteers as a ski patroller and rescue technician. Karen paints the landscapes of the boreal forests. Follow them on LinkedIn to keep updated on their courses and offerings.

James Barclay is the CEO of Passle, a leading marketing technology platform for legal and professional services firms. Products include the Thought Leadership Platform and CrossPitch AI, which leverages artificial intelligence to drive cross-selling and business development. Connect with James on LinkedIn.

Ernie Svenson helps solo and small firm lawyers use technology the smart way — to get more done with less stress. He runs The Inner Circle, a community where lawyers learn how to use automation, AI and outsourcing to build easier, more flexible practices. A former trial lawyer turned tech coach, Ernie has been named an ABA “Legal Rebel,” a Fastcase “Top 50” innovator, and winner of the ABA Solo & Small Firm Tech Coach award. He’s also written two ABA books on tech for lawyers and shares weekly insights at The 8020lawyer.com.

Jamie Jackson Spannhake is a writer, coach for lawyers, and speaker. She helps busy lawyers create lives they truly want, lives with time and space to do all the things she was told she couldn’t do as a successful lawyer. Her work with clients is based upon the principles in her book, “The Lawyer, the Lion, & the Laundry.” She spent nearly 20 years practicing law in New York and Connecticut, in BigLaw, as a solo, and as a partner in a small firm. Learn more about her at JamieSpannhake.com, or connect with her on LinkedIn.

Analog Attorney columnist Bull Garlington is an award-winning author, columnist and public speaker. He is the author of the books “Fat in Paris,” “The Full English,” “Death by Children” and “The Beat Cop’s Guide.” He prefers South American literature, classic jazz, Partagas 1945s, a decent Laphroaig, and makes a mean chicken and andouille gumbo. Follow him @bull_garlington.

Jennifer Ramsey and Megan Senese are the co-founders and principals of stage, a legal marketing and business development boutique focused on relationships and revenue for law firms and lawyers. They are also co-hosts of So Much to Say: A Legal Podcast for People, which focuses on the human side of law.

Steve Nelson is an executive principal in the Law & Government Affairs Group at The McCormick Group, the largest executive search firm in the Washington, D.C., area. Steve handles searches for high-level management professionals in law firms and corporate law departments, and provides consulting advice to law firms looking to improve their results in lateral partner hiring. He is a former attorney with 17 years in legal journalism and publishing and a Fellow of the College of Law Practice Management. Follow Steve on LinkedIn.