Annette Choti graduated from law school 20 years ago, and is the CEO and owner of Law Quill, a legal digital marketing agency focused on law firms across the United States and Canada. She is the author of “Click Magnet: The Ultimate Digital Marketing Guide for Law Firms” (2022). Annette used to do theater and professional comedy, which is not so different from the legal field if we are all being honest. She can be found on LinkedIn or at annette@lawquill.com.

Ernie Svenson helps solo and small firm lawyers use technology the smart way — to get more done with less stress. He runs The Inner Circle, a community where lawyers learn how to use automation, AI and outsourcing to build easier, more flexible practices. A former trial lawyer turned tech coach, Ernie has been named an ABA “Legal Rebel,” a Fastcase “Top 50” innovator, and winner of the ABA Solo & Small Firm Tech Coach award. He’s also written two ABA books on tech for lawyers and shares weekly insights at The 8020lawyer.com.

David Arato is the founder of Lexicon Legal Content, a content marketing firm that creates SEO-optimized and consumer-focused content for law firms and digital marketing agencies throughout North America. He leverages his extensive legal and marketing expertise to help clients enhance their online presence and attract more clients. Get in touch on LinkedIn or email david@lexiconlegalcontent.com.

Gary P. Bauer is an attorney and Distinguished Professor Emeritus and visiting professor at Cooley Law School. He created the school’s “Solo By Design” program, which helps students develop business plans for starting their own practices, and served as director of the Sixty Plus Estate Planning Clinical program. He is the author of  “Hire and Retire, A Plan for a Continuing Income Stream in Retirement from any Practice” and “Solo Lawyer By Design: A Plan for Success in Any Practice,” published by the American Bar Association. Recipient ABA Solo and Small Firm Division Trainer Award and the State Bar of Michigan Outstanding Achievement Award, Prof. Bauer blogs at Solo Lawyer By Design.

David Hunter, CFP, is a certified financial planner and owner of First Light Wealth, LLC, a financial planning and wealth management firm with a unique focus on serving attorneys nationwide. David has over a decade of experience helping clients build financial plans and has been featured in publications such as Attorney at Work, Above The Law, ThinkAdvisor, MarketWatch, Financial Planning, and InvestmentNews. David also writes the popular weekly newsletter, Money Meets Law. For more about David, visit firstlightwealth.com/lawyers or connect with him on LinkedIn.

Karin Conroy is the founder and Creative Director of Conroy Creative Counsel, an award-winning leader that has cracked the code of smart, sophisticated and strategic websites for law firms. Karin uses proven systems that result in more reach and revenue through strategic branding and positioning. Follow Karin on LinkedIn and @karinconroy.

Brooke Lively is the CEO and founder of Cathedral Capital, a team of CFOs and profitability strategists who help entrepreneurs turn their businesses into profitable companies. After earning her MBA, Brooke built a seven-figure company in under two years. As a Chartered Financial Analyst, she and her team work with Hall of Famers, Inc. 5000 businesses, CEOs and small business owners. She has been named a Top 25 Women to Watch, 2016 – 2020 Diversity Journal Women Worth Watching, and to Fort Worth’s 2016 CFOs of the Year. She is a highly regarded speaker and author of several books. Follow her on LinkedIn.

Karen and David Skinner coach attorneys to be as great at running their businesses as they are at practicing law. Authors of the best-selling Power Zone Playbook for Lawyers, they are sought-after consultants and speakers who’ve taught thousands of lawyers how to build profitable practices they love — without burning out. They’re also Global Advisors to the International Institute of Legal Project Management, and Karen is a Fellow of the College of Law Practice Management. Karen and David live in Montreal, where they’ve raised two awesome kids and built a business that gives them the freedom to follow their passions. David volunteers as a ski patroller and rescue technician. Karen paints the landscapes of the boreal forests. Follow them on LinkedIn to keep updated on their courses and offerings.

Jamie Jackson Spannhake is a writer, coach for lawyers, and speaker. She helps busy lawyers create lives they truly want, lives with time and space to do all the things she was told she couldn’t do as a successful lawyer. Her work with clients is based upon the principles in her book, “The Lawyer, the Lion, & the Laundry.” She spent nearly 20 years practicing law in New York and Connecticut, in BigLaw, as a solo, and as a partner in a small firm. Learn more about her at JamieSpannhake.com, or connect with her on LinkedIn.

Jay Harrington is the owner of Harrington Communications, a leading thought-leadership PR and marketing agency that specializes in helping law firms and lawyers build awareness, influence and new business. Jay is the author of three books for lawyers on issues related to business and professional development, including “The Productivity Pivot,” “The Essential Associate” and “One of a Kind: A Proven Path to a Profitable Practice.” He podcasts at The Thought Leadership Project and writes a weekly email newsletter. Previously, he practiced law at Skadden Arps and Foley & Lardner. Follow him @JayHarrington75.

Steve Fretzin is a four-time author, host of the “Be That Lawyer” Podcast, and business development coach for attorneys. With over 20 years of coaching experience, Steve focuses exclusively on legal business development, collaborating directly with lawyers to create custom plans and accountability based on specific business goals, designed to deliver tangible results. Schedule a 30-minute no-pressure call to connect with Steve, share goals, and see if there’s a good fit to keep the conversation going. You can also connect with Steve on LinkedIn.

Merrilyn is the author of “Getting Clients: For Lawyers Starting Out or Starting Over.” She has been helping lawyers and law firms think differently about the business of practicing law since 1984. She is a founding member of the Legal Marketing Association, an LMA Hall of Fame inductee, and a past President of the College of Law Practice Management. Merrilyn was a founding partner of Attorney at Work. 

Julia Jimenez is a Client Success Manager at Opus 2, a leading legal software and services provider. Before joining Opus 2 in 2024, she practiced as a litigation attorney for nearly a decade.

Kathryn Lye is a B2B marketing leader who writes about modern legal workflows and practical ways attorneys can deliver more value with less stress. She focuses on approachable, tool-agnostic guidance for busy practitioners. She is director of marketing at Definely, an AI-powered legal tech company that enables lawyers to efficiently and accurately review complex contracts.