If you feel like every legal tech company is using the term “agentic AI,” you’re not alone. The label has exploded across conference panels, product launches, and vendor demos—yet most still aren’t sure what agentic AI for lawyers means or how it affects the work they do every day. For many attorneys, the experience of […]
February 10, 2026 0 0
More leads feels like progress, says Bo Royal. But if your tracking is broken, your attribution is blind, and your intake is leaking, more leads are just more expensive proof that something else is wrong with your law firm's marketing.
February 9, 2026 0 0
Sally Schmidt | The service you provide is every bit as important as the services you provide.
February 6, 2026 0 1
Jay Harrington | More law firms are starting to see flex talent for what it is: not just a relief valve, but a strategic tool for growth. Here's how small and boutique firms are using it.
February 4, 2026 0 0
Fresh year, fresh start! Annette Choti's guide to the most significant law firm marketing trends 2026 has in store.
February 3, 2026 0 0
Is there a creative bone in your lawyer body? Teddy Snyder has details on the National Grammar Day Poetry Contest. The submission window opens February 15 for 13 days.
Originally published February 2, 2026
In her annual trends report, Karin Conroy says 2026 marks a genuine inflection point for law firm websites as they stop being digital brochures and function as authority engines, trust builders and discovery hubs.
Originally published January 29, 2026
Delays in your invoicing process can have a big impact on your cash flow. Here are five tips from law firm process pros Karen and David Skinner to help you fix invoicing problems.
Originally published January 27, 2026
James Barclay: Most laterals don’t fail for lack of technical skill. They fail because the firm fails to build trust or awareness around what the new partner, and colleagues won’t introduce them to clients.
Originally published January 27, 2026
Ernie Svenson: Most lawyers rely too heavily on Zoom calls. Screen shares. Meetings about issues that could be handled in minutes without scheduling friction. That’s where Loom comes in.
Originally published January 26, 2026