Sally Schmidt, President of Schmidt Marketing, Inc., helps lawyers and law firms grow their practices. She was a founder and the first President of the Legal Marketing Association, is a Fellow of the College of Law Practice Management and was one of the first inductees to LMA’s Hall of Fame. Known for her practical advice, she is the author of two books, “Marketing the Law Firm: Business Development Techniques” and “Business Development for Lawyers: Strategies for Getting and Keeping Clients.” Follow her @SallySchmidt.

Susan Cohodes is a trial attorney who practiced for more than 35 years, first in Chicago and for the last 31 years in Seattle. Susan has spent her entire career fighting for injured clients. In 2024, Susan became Of Counsel to her firm and is now pursuing her passions of knitting, writing — and following her beloved Green Bay Packers around the country.

Theda “Teddy” Snyder is a freelance writer and (she says) recovering attorney in Los Angeles. She has written six books for lawyers, including The Lawyer’s Marketing Journal published by Attorney At Work. Her other works include numerous articles and “Personal Injury Case Evaluation,” available on Amazon.com. Teddy has been writing for Attorney At Work about how lawyers can communicate better for more than 10 years. Her website is TeddySnyder.com.

Michael Rynowecer is the President and Founder of The BTI Consulting Group, an industry leader in conducting independent research on how clients acquire, manage and evaluate their professional services providers. He has been conducting client feedback and analyzing the legal market for 30 years. Michael blogs about legal industry news, insights from original research and the market outlook at The MadClientist. Follow him on Twitter @BTIConsulting.

Expert contributor.

Tea Hoffmann is managing principal at Law Strategy Corp., a consulting and coaching practice focused on helping lawyers and firms make the changes necessary to become more profitable, strategic and focused. LSC provides law firm training, coaching, retreat presentations and strategic planning. Tea is a former practicing lawyer who has served as a GC for a publicly traded company, a CBDO at an AmLaw 100 firm, and chief strategy officer at an AmLaw 200 firm. She is a Fellow of the College of Law Practice Management. Tea also serves in the Tennessee Army National Guard where she is a major with over 20 years of service. Email Tea at teahoffmann@lawstrategycorp.com.

Tracy Callahan is the founder of Touchstone Legal Resources. She works with women-led law firm partnerships to surface the unspoken and cultivate a culture where candor strengthens both the firm and the relationships that sustain it. Follow her on LinkedIn here.

Jason Wright is the founder of the Law Office of Jason Wright, PLLC, a Texas family law firm focused on high-asset divorce, custody disputes, and the complex intersection of parental rights and children’s needs. Drawing from his own experience as a former family law client, he runs his practice on preparation, clarity and direct communication. He is known for his practical problem-solving and for guiding families with honesty and steadiness through difficult transitions. Learn more at www.jasonwrightlaw.com.

Ernie Svenson helps solo and small firm lawyers use technology the smart way — to get more done with less stress. He runs The Inner Circle, a community where lawyers learn how to use automation, AI and outsourcing to build easier, more flexible practices. A former trial lawyer turned tech coach, Ernie has been named an ABA “Legal Rebel,” a Fastcase “Top 50” innovator, and winner of the ABA Solo & Small Firm Tech Coach award. He’s also written two ABA books on tech for lawyers and shares weekly insights at The 8020lawyer.com.

Bo Royal is a legal marketing strategist who has helped dozens of personal injury and employment law firms dramatically increase their case volume through data-driven digital strategy. After leading growth for a top Philadelphia injury firm, Bo launched ParetoLegal, where he and his team now support small and mid-sized firms nationwide.

Karen Dunn Skinner is Co-Founder and CEO of Gimbal Lean Practice Management Advisors, co-author of the bestselling Power Zone Playbook for Lawyers, and a Fellow of the College of Law Practice Management. She and her partner David Skinner are sought-after consultants and speakers who’ve taught thousands of lawyers how to build profitable practices they love — without burning out. They’re also Global Advisors to the International Institute of Legal Project Management. They live in Montreal, where they’ve raised two awesome kids and built a business that gives them the freedom to follow their passions. A gifted artist, Karen paints the landscapes of the boreal forests. Follow her on LinkedIn and @KarenSkinner.

Analog Attorney columnist Bull Garlington is an award-winning author, columnist and public speaker. He is the author of the books “Fat in Paris,” “The Full English,” “Death by Children” and “The Beat Cop’s Guide.” He prefers South American literature, classic jazz, Partagas 1945s, a decent Laphroaig, and makes a mean chicken and andouille gumbo. Follow him @bull_garlington.

Expert contributor.

Ben M. Schorr is Innovation Strategist at Affinity Consulting Group. He was previously a Senior Content Manager for Microsoft and is also the author of several books on technology including “The Lawyer’s Guide to Microsoft Outlook,” “The Lawyer’s Guide to Microsoft Word” and “OneNote in One Hour.” He was a Microsoft MVP for 20 years and involved with management and technology for more than 25. In his free time, he’s an Ironman triathlete. Follow him @bschorr.

Zena Applebaum is SVP of Market Development at Harbor. A competitive intelligence pioneer, product marketer and personal brand advocate, Zena previously served as VP of Product Marketing at Thomson Reuters, leading go-to-market strategy, including the release of Gen AI enhancements in Westlaw and Practical Law, and she has led CI teams at Bennett Jones LLP and McCarthy Tétrault. Zena is a Fellow of both the College of Law Practice Management and the Council of CI Fellows. She is also a part-time instructor in the Tech MBA program at the Schulich School of Business at York University in Toronto.