Law Firm Content Marketing

With or without Gen AI, says Tom Elgar, lawyers who treat thought leadership as a core part of their client service will continue to own the spotlight.

The market is flooded with AI content mills, says David Arato. Here’s how to spot the difference between a quality content marketing writer and someone who’s just really good at prompting ChatGPT.

AI isn’t the end of legal content, says Amanda Sexton, but it is forcing long-overdue changes in how firms approach digital marketing. Here's a quick guide.

Kerry Barrett | The digital-first vetting process has become standard practice for clients choosing legal representation.

David Arato | Here are three human-centered strategies to balance GenAi's efficiency with your authentic legal voice.

"Content marketing" is no doubt the legal marketing buzz-phrase of the year. The Content Marketing Institute defines it as a "technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined ...

David Arato | Is blogging an effective strategy for client acquisition in 2025, or should lawyers direct their efforts elsewhere?

If you’re a lawyer or marketing professional charged with marketing your law firm check out these top AI tools for lawyers.

This article may help you understand the realities of using ChatGPT and other AI-generated content in your law firm marketing efforts. ChatGPT has been a hot topic in the marketing world lately, and for good reason. A recent LinkedIn post ...

Jay Harrington | Let's face it, many legal blog posts are easy to ignore. Here's a structure for writing posts that are simple, skimmable — and readable.