Law Firm Branding

Neville Pokroy | It’s quite simple to compete successfully with larger firms, as long as you keep these 10 factors in mind.

Nothing But the Ruth! | Rebranding is worth the investment to make your firm fit with who you are and what you offer.

Annette Choti | Your About Me webpage is a client’s first introduction to who you are and how you can help them.

Annette Choti | Developing an effective marketing strategy takes time and money. Ensure you get results by avoiding these eight spending traps.

What does a legal consumer gain from a law firm name like Anderson & Jones? Nothing. Here's why all firms should be allowed to use a brand name.

Annette Choti | If you are looking to boost your firm's online visibility, consider publishing an e-book.

Annette Choti | Whether you manage your firm’s digital marketing strategy or outsource your marketing, here are the trends you should know.

These days, potential clients are going to look you up online before they ever meet you. They want to see who you are, what you’ve done and where you earned your law degree. The headshot you’re using on your website and on social media speaks ...

Ruth Carter | Where do you start when your firm needs a logo? Check into these common options used by entrepreneurs.

Your marketing strategy will be more effective if you follow these brainstorming guidelines.