Law Firm Branding

digital marketing trends

Top Digital Marketing Trends for Law Firms in 2022

Annette Choti | Whether you manage your firm’s digital marketing strategy or outsource your marketing, here are the trends you should know.

Annette Choti - January 17, 2022
short-form video

Lawyers on TikTok: Tips for Short-Form Video Marketing

Annette Choti | Developing an effective marketing strategy takes time and money. Ensure you get results by avoiding these eight spending traps.

Annette Choti - November 30, 2021
spending traps

Avoid These Spending Traps When Investing in Law Firm Marketing

Annette Choti | Developing an effective marketing strategy takes time and money. Ensure you get results by avoiding these eight spending traps.

Annette Choti - October 28, 2021
outsourcing your legal blog

How Lawyers Should Market Themselves: An Interview With Joe Pulizzi, Godfather of Content Marketing

Nothing But the Ruth! | Ruth Carter interviews Joe Pulizzi, author of "Content Inc.," on tactics that apply to the legal industry.

Ruth Carter - October 4, 2021
social media strategy

9 Reasons Your Law Firm’s Social Media Strategy Is Not Working

Annette Choti | If your social media strategy is not creating the engagement with potential clients that you crave, consider these nine steps to relieve the suffering.

Annette Choti - September 9, 2021
outsourcing your legal blog

Content Inc.: The Way to Build a Successful Practice With Content Marketing

Nothing But the Ruth! | Takeaways from the second edition of Joe Pulizzi's "Content Inc."

Ruth Carter - August 21, 2021
LinkedIn Page

How to Rank Your LinkedIn Page on Google

Annette Choti | Perhaps it is time to transform your LinkedIn page into a lead-generating, rank-boosting marketing tool.

Annette Choti - August 3, 2021
storytelling

Storytelling: Your Most Powerful Connection to New Clients

Karin Conroy | Authentic stories help develop your firm’s personality and credibility, creating stronger trust on the part of your target audience.

Karin Conroy - August 2, 2021
podcasting tips

Podcasting Tips for Lawyers

Annette Choti | Podcasts keep growing in popularity. If you'd like to start one for your law firm, here are tips to help you begin and keep going. 

Annette Choti - July 7, 2021
law firm facebook pages

7 Ways to Optimize Your Law Firm’s Facebook Page

Annette Choti | Using your Facebook page effectively requires effort, but here are tips to make increasing engagement less overwhelming.

Annette Choti - June 1, 2021
envelope

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