Annette Choti | If your firm has ignored this social media platform and its billion-plus users, it may be time to reconsider.
Annette Choti - March 31, 2021
Nancy Slome | Much has been said about what it takes to write a good law firm bio. But what about your site's practice and industry pages? Begin anew with these seven tips for engaging descriptions.
Nancy Slome - September 30, 2020
Your brand platform is a "gut check" for your marketing. Mark Homer shares exercises that will help you define your firm's characteristics, unique value proposition (USP) and ideal client persona so you can begin building a valuable and ...
Mark Homer - March 31, 2020
Ruth Carter explains how a $4.99 app helps her create engaging graphics for her law firm marketing. Don't freak out. It isn't hard.
Ruth Carter - February 5, 2020
Pro tips from Stefanie Marrone on how to become more visible on Twitter, creating a content strategy to enhance your personal brand.
Stefanie Marrone - October 3, 2019
What does a legal consumer gain from a law firm name like Anderson & Jones? Nothing. Here's why all firms should be allowed to use a brand name.
Jared Correia - July 11, 2019
Aim for sequential growth that eases you into LinkedIn's many tools. Get comfortable. Gain confidence.
Jay Harrington - June 13, 2019
Principles to keep in mind when building your personal brand through the content you produce and share.
Jay Harrington - May 28, 2019
By taking small steps each week to build your network, you will position yourself to attract better clients, maintain a consistent source of referrals and have more control over your practice.
Elizabeth Ferris - January 8, 2019
Marketing ideas can get overused and stagnate. Try these five proven, unusual techniques to keep your marketing fresh.
Karin Conroy - December 14, 2018
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