Law Firm Branding

Law firms face increasing pressure to justify their fees as more price-sensitive clients turn to ALSPs or expand their in-house legal teams. Instead of engaging in a price war, the author of “LinkedIn for the Savvy Executive: Promote Your Brand ...

Annette Choti | Using your Facebook page effectively requires effort, but here are tips to make increasing engagement less overwhelming.

Ruth Carter | As more states are allowing law firms to use trade names, you may be considering rebranding your firm.

Options for designing and printing business cards online are better than ever.

Katherine Barnard | Commenting on current events—from SCOTUS to legislation to elections—is part of the job for lawyers.

Omnizant Product Review | Access more creative templates, featuring thoughtful and truly innovative designs, that look different from generic law firm sites.

Annette Choti | If your firm has ignored this social media platform and its billion-plus users, it may be time to reconsider.

Annette Choti | These five statistics confirm the value of legal marketing in 2023 and beyond.

Annette Choti | Not only will a podcast increase your reach and build your brand, but the barriers to entry in the podcasting space are low.

Annette Choti | LinkedIn has emerged as the most trusted networking platform for doing business. Focus your efforts on these steps for using it to get more clients.