Law Firm Branding

social media strategy

9 Reasons Your Law Firm’s Social Media Strategy Is Not Working

Annette Choti | If your social media strategy is not creating the engagement with potential clients that you crave, consider these nine steps to relieve the suffering.

Annette Choti - September 9, 2021
LinkedIn Page

How to Rank Your LinkedIn Page on Google

Annette Choti | Perhaps it is time to transform your LinkedIn page into a lead-generating, rank-boosting marketing tool.

Annette Choti - August 3, 2021
storytelling

Storytelling: Your Most Powerful Connection to New Clients

Karin Conroy | Authentic stories help develop your firm’s personality and credibility, creating stronger trust on the part of your target audience.

Karin Conroy - August 2, 2021
podcasting tips

Podcasting Tips for Lawyers

Annette Choti | Podcasts keep growing in popularity. If you'd like to start one for your law firm, here are tips to help you begin and keep going. 

Annette Choti - July 7, 2021
law firm facebook pages

7 Ways to Optimize Your Law Firm’s Facebook Page

Annette Choti | Using your Facebook page effectively requires effort, but here are tips to make increasing engagement less overwhelming.

Annette Choti - June 1, 2021
how to take a good headshot

Snap a Winning Headshot: Prepare to Show Your Professionalism

These days, potential clients are going to look you up online before they ever meet you. They want to see who you are, what you’ve done and where you earned your law degree. The headshot you’re using on your website and on social media speaks ...

Clinton Brandhagen - May 15, 2021
instagram benefits

Beyond the Selfie: Instagram Benefits and Quick Tips for Lawyers

Annette Choti | If your firm has ignored this social media platform and its billion-plus users, it may be time to reconsider.

Annette Choti - March 31, 2021
heart made of good practice and industry descriptions

Your Website’s Practice and Industry Pages Need Some Love, Too!

Nancy Slome | Much has been said about what it takes to write a good law firm bio. But what about your site's practice and industry pages? Begin anew with these seven tips for engaging descriptions. 

Nancy Slome - September 30, 2020
law firm branding

Brand Your Law Firm by Design, Not Default

Your brand platform is a "gut check" for your marketing. Mark Homer shares exercises that will help you define your firm's characteristics, unique value proposition (USP) and ideal client persona so you can begin building a valuable and ...

Mark Homer - March 31, 2020
how to do content marketing

DIY Unique Graphics Substantially Improve Law Firm Marketing

Ruth Carter explains how a $4.99 app helps her create engaging graphics for her law firm marketing. Don't freak out. It isn't hard.

Ruth Carter - February 5, 2020
envelope

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