Lawyer Advertising

Learn to read a legal marketing report the way you read any complex document: critically, strategically and with an eye for what matters.

Karin Conroy | Podcasting, when deployed with strategic intent, has become one of the most effective authority-building mechanisms available to legal professionals.

More leads feels like progress, says Bo Royal. But if your tracking is broken, your attribution is blind, and your intake is leaking, more leads are just more expensive proof that something else is wrong with your law firm's marketing.

Karin Conroy | Stop choosing between AI speed and human connection. Legal marketing balance drives credibility, expertise, and good client relationships.

Sasha Berson | You might have heard horror stories, or lost money with previous PPC campaigns. These 10 strategies will help you understand how to succeed.

Karin Conroy | What exactly are LSAs, how do they work, and how can they benefit your law firm?

You can put your firm’s name and logo on an impressive number of things — pens, mugs, magnets and toys are just the tip of the swag iceberg. I was a bit overwhelmed by all the options.

Ethics jail is not crowded with those who breach the ad rules, but there are consequences. Beware of these three myths.

“You can go your own way.” I may be dating myself with this reference to the Fleetwood Mac tune from the 1970s, but this is an invitation the states have readily embraced when adopting the rules governing lawyer advertising to prevent false or ...

Will Hornsby | I’ve plowed some of this ground in prior posts, but here is a framework to understand the six most important issues.