Attorney Paul Cannon tells how using call-tracking metrics helped his firm analyze the true value of the advertising they were paying for — and stop a scam.
Paul Cannon - March 12, 2020Will Hornsby examines the blurred lines between the ethics rules governing lawyer “advertisements” and “solicitations.”
William Hornsby - November 19, 2019Let's unpack ABA Model Rule 7.1, Communications Concerning a Lawyer's Services.
William Hornsby - September 11, 2019When must a law firm’s marketing endeavors comply with the rules of professional conduct?
William Hornsby - May 29, 2019Ethics jail is not crowded with those who breach the ad rules, but there are consequences. Beware of these three myths.
William Hornsby - March 18, 2019Is it possible we will see a time when lawyers are again banned from advertising? What would our business-getting efforts look like if so?
William Hornsby - November 29, 2018Relying on traditional advertising to cut through the noise made by your competition is like cutting a tough steak with a butter knife.
Rich Bracken - October 22, 2018If your law firm has ever tinkered with online marketing, whether it’s advertising, search optimization, social media or email marketing, you may have decided: “This can’t work for my practice.” Sometimes that’s the right call. Sometimes it ...
Andrew Cabasso - July 5, 2018We’ve all heard that doing the same thing repeatedly and expecting different results is the definition of insanity. I want to put a new spin on it: “Marketing insanity” is continuing to spend money without knowing the results — meaning you can't ...
Mike Ramsey - January 25, 2018Pay-per-click, PPC, paid search — these terms might be familiar to you. Perhaps you’ve even tried Google AdWords but found this digital marketing channel unsuccessful. Usually, that is due to a poorly optimized account instead of the channel ...
Mike Ramsey - November 30, 2017Sign up for our free newsletter.