Lawyer Advertising

Let me start by saying that I’m not an intellectual property lawyer. But I am a lawyer and part owner of a marketing agency. And, while I no longer practice law, I can still spot an issue when I see it. There’s a big one lurking for law firms ...

Okay, I'll say it and get it out of the way: "A picture's worth a thousand words." Trite as the aphorism may seem, it has been proven true time after time that a good solid image can be far more powerful than any block of text. Why do the most ...

Lawyers have been conditioned, from time immemorial, to believe that successful marketing means broadcasting superiority. You must have won more false awards, and higher verdicts, and would have established further contrived rankings. To a ...

Information sitting in your law firm's case management software can help you make better-informed marketing decisions — including where and when to advertise. Most firms have the information they need. It's just a matter of making a priority of ...

Traditional TV audiences are shrinking as more of us choose instead to view videos on mobile devices. We stream video on Netflix and Hulu and rely on sites like YouTube and Daily Motion to watch short clips, too. And, with so many people posting ...

Video has become one of the most effective — and flexible — online marketing tools available to lawyers today. Whether you’re looking to stand out from the pack, build client confidence, connect emotionally, or simply attract and convert new ...

In 2016, reputation and relationships remain fundamental to client development. If anything’s changing, it’s the tools at our disposal to create, nurture and solidify our relationships.

Writing and editing marketing copy — for a brochure, proposal, website, whatever — can be a high-wire act. If there's more than one lawyer in your practice, you know it's true: Make editing a group event, and it becomes a management nightmare. ...

“I’m selling ego to lawyers, Ross. I’m going to make a fortune.” — Actual quote from a marketing friend before starting a vanity directory. Looking back, it turns out he miscalculated. It seems like he’s making closer to 10 ...

To get new clients, many lawyers still turn to media like the Yellow Pages, TV, radio and newspapers. Eventually, most discover these options are expensive, ineffective and frustrating. Some lawyers are experimenting with Google AdWords for ...