If you're still advertising your practice in print—newspapers, magazines or directories—it's really past time to dig deeply into whether this investment is still delivering value. Print magazine readership goes down by about two percent each year; readership for print newspapers and directories is plummeting at an even steeper pace. Net? The potential clients you're trying to reach through these media are less and less likely to be there. ...
Originally published September 26, 2012
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