Ross Fishman is CEO of Fishman Marketing, a marketing firm focusing on strategy, branding, websites and training for law firms. A former litigator, marketing director and marketing partner, Ross helps law firms worldwide stand out from the competition and generate revenue. He is aA popular keynote speaker and trainer, a Fellow of the College of Law Practice Management and an inaugural inductee into the Legal Marketing Association’s Hall of Fame. Ross’s book, “The Ultimate Law Firm Associate’s Marketing Checklist,” is available on Attorney at Work. Contact him at ross@fishmanmarketing.com, and via LinkedIn, Facebook, and Twitter @rossfishman.