Law Ruler April 2024
Ready Set Scale 770

Lawyer Advertising

PPC for Lawyers
10 Tips to Attract More Clients With a Successful PPC Campaign

Sasha Berson | You might have heard horror stories, or lost money with previous PPC campaigns. These 10 strategies will help you understand how to succeed.

Sasha Berson - June 5, 2023
Lawyer Advertising Ethics
Six Things Every Lawyer (and Marketer) Should Know About Lawyer Advertising Ethics

Will Hornsby | I’ve plowed some of this ground in prior posts, but here is a framework to understand the six most important issues.

William Hornsby - June 10, 2022
law firm marketing trends
Law Firm Marketing Regulation: What’s Hot and What’s Not — a Tribute

"It's not an imitation, it's a tribute." | Bob Denney passed away in October. In his honor, Will Hornsby borrows his format as he looks back over the recent past and a bit into the coming year.

William Hornsby - December 28, 2021
legal ethics opinions
Legal Ethics Opinions as a Tool to Maximize Marketing?

Will Hornsby | Here's what you need to know about legal ethics opinions and how they can be a powerful tool to maximize your firm's marketing outreach.

William Hornsby - May 10, 2021
ghostwritten
Blogging, Posting and Ethics — Oh, My! Part 2

Will Hornsby | Is it unethical for someone else to write your blog posts? When does your blog risk creating an attorney-client relationship?

William Hornsby - February 10, 2021
lawyer lion attorney blogs
Blogging, Posting and Ethics — Oh, My!

Will Hornsby | As quick-read, no-cost attorney blogs and social media posts have emerged to replace bar magazine articles and law review notes, we must keep in mind the limits imposed by our rules of professional conduct.

William Hornsby - November 19, 2020
ooops pinnochio
Attorney Advertising: The Errors of Your Omissions

Will Hornsby | The state rules that govern advertising are changing rapidly, but one thing that is not changing is the cornerstone prohibition against false or misleading advertisements.

William Hornsby - September 16, 2020
Arrow going around trap lawyer advertising rules
This Is How You Avoid Advertising Rule Minefields

Will Hornsby | “You can go your own way.” I may be dating myself with this reference to the Fleetwood Mac tune from the 1970s, but this is an invitation the states have readily embraced when adopting the rules governing lawyer advertising.

William Hornsby - August 4, 2020
So You Want to Get Started in Local Digital Marketing

The Friday Five | Local digital marketing for small law firms is a challenge ... unless you use these tips from Conrad Saam to turn yourself into local marketing ninja.

Conrad Saam - May 8, 2020
dash board law firm marketing strategy
5 Tips to Get More Clients Now and After the COVID-19 Shutdown

Use these local marketing tactics from our recent webinar to position your law firm for survival and success, now and after the crisis has passed.

Mike Ramsey - April 20, 2020
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