Want to build your law practice? Then the first thing you want to do is get a little bit famous. And one route to fame is getting your byline in print and pixels. To all who just muttered, “Yeah, but that’s nearly impossible,” oh no, it isn’t! Editors always need good content. To get published, all you need to do is write well on a topic that is in demand by readers, let the appropriate editors know that your material is available, and make sure that working with you is a pleasant experience.

Innovation is the cornerstone of our economy. Finding new ways to do things, unique things to sell and better ways to sell them—that’s what it's all about. How does this apply to your law practice?

Even though you went to law school and have spent your career so far practicing law, the truth is, you actually run your own small business—regardless of the size of your firm. And while you may like to think of your practice as a runs-itself enterprise, your long-term success depends on your ability to think and act as an entrepreneur (in between practicing law, that is). Take Mike O'Horo's quiz to assess your entrepreneurial comfort level.

Have you noticed that nearly everyone who writes about the legal profession and practice management these days seems fixated on innovation? Either that or leadership—but mostly innovation. Here’s our theory: When people start talking about innovation, it’s a polite way of saying, “Ach! I hate the way things are around here!”

You probably aren't surprised to hear that Americans now spend more time online than they do watching television. But would you guess that 85.6 percent of the U.S. Internet audience viewed at least one online video in the month of June 2011 alone? Maybe it's time to create educational videos for your law practice.

When I was growing up, among my favorite heroes were Atticus Finch, Perry Mason and Clarence Darrow. Yes, I know it could have had something to do with Gregory Peck, Raymond Burr and Spencer Tracey. But to me they represented an ideal of what the legal profession stood for, not unlike what Sergeant Friday and […]

Social media is great, but it’s no excuse to sit at your desk and think you have completed your networking outreach. Meeting people in person is still the best way to connect. Real-time conversations allow you to gently probe for information about any potential need for your services, and your charm will come through in a way you just can't achieve online. So get out there and connect with your next client!

It’s Friday. (Pfew!) Time to take a time-out from tedium and flex a few fun muscles to get in shape for the weekend. Be careful, though, some of this week’s Friday Five links can suck the time right out of your work day. So here we go, from the sublime to the ridiculous! 1. Shakespeare […]

When is it okay to boast about your professional accomplishments? Say, in blog posts or tweets or press releases? To help set us straight, we asked preeminent ethics expert Will Hornsby to explain some of the stickier rules surrounding marketing legal services. In this installment, he covers directories and the issues that arise when you want to advertise or announce your honors.

Mom had it right: Brush your teeth. Wash your face. Comb your hair. Get to the gym. Make it routine and you won't suffer the weight of getting things done—you'll just do them. It's that same approach that builds great rainmakers. They do the routine tasks as simply as breathing—leaving enough time and energy to help their clients and accept the accolades. Give it a try. Add these six basics to your business development regime.