Of all the marketing tools for lawyers, video is the most engaging — and one of the best at helping you project professionalism and competence. Yet despite evidence that video marketing for lawyers is remarkably effective, law firms have been slow to use video compared with other industries. And, while a growing number of firms […]

Teddy Snyder | Eloquent speakers understand that in every setting, every minute should be informing, perhaps delighting, your audience.

Interview | Greg Colburn says grit, empathy and the ability to strategize drive his success as a PI lawyer.

TikTok is fertile ground for marketing legal services, but it takes more than a talent for lip syncing to attract the right kind of attention. You need an SEO for TikTok strategy to ensure your #lawyertiktok videos aren’t lost among the cats and comedians. Remember when every law firm and lawyer wanted to rank No. […]

Roy Ginsburg | This is no time to be shy. Clients are never as price-sensitive as you think.

Brooke Lively | As your firm grows, the way you look at your people and overhead starts to morph. Here are four things that get moved into your overhead category.

Annette Choti | An audit allows you to closely examine your site’s content, design, and the user experience it provides.

I’m in a relationship with the United States Postal Service, and I think you should be too. Besides being the most effective marketing tool on the planet, and besides offering a seemingly lost-art method of connecting with clients, and besides being the only self-supporting federal agency, the USPS is just cool. Well, mailing things is […]

To address an envelope, you will need to know the recipient's address, your return address, and how to locate a postage stamp.

Jay Harrington | As a young lawyer, my nocturnal schedule was a choice — a result of my failure to make choices that could have helped me avoid exhaustion and burnout.