video marketing for lawyers

Video Marketing for Lawyers: 5 Best Practices for Winning New Clients

Of all the marketing tools for lawyers, video is the most engaging — and one of the best at helping you project professionalism and competence. Yet despite evidence that video marketing for lawyers is remarkably effective, law firms have been slow to use video compared with other industries. And, while a growing number of firms […]

August 12, 2022 0 0 0
eloquent speakers

Eloquence Makes Every Word Important

Teddy Snyder | Eloquent speakers understand that in every setting, every minute should be informing, perhaps delighting, your audience.

Originally published August 11, 2022
Last updated August 12, 2022
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Greg Colburn

Greg Colburn: How to Be a Top Lawyer in Your Niche

Interview | Greg Colburn says grit, empathy and the ability to strategize drive his success as a PI lawyer.

August 10, 2022 0 0 0
seo for tiktok

SEO for TikTok: 6 Steps to Stay on Top of Search

TikTok is fertile ground for marketing legal services, but it takes more than a talent for lip syncing to attract the right kind of attention. You need an SEO for TikTok strategy to ensure your #lawyertiktok videos aren’t lost among the cats and comedians. Remember when every law firm and lawyer wanted to rank No. […]

August 9, 2022 0 1 0
legal fees

Don’t Be Afraid to Raise Your Legal Fees

Roy Ginsburg | This is no time to be shy. Clients are never as price-sensitive as you think.

August 7, 2022 0 1 0
law firm overhead

Law Firm Overhead: What It Is — and What It Isn’t

Brooke Lively | As your firm grows, the way you look at your people and overhead starts to morph. Here are four things that get moved into your overhead category.

August 5, 2022 0 0 0
SEO content audit

Doing an SEO Content Audit for Your Law Firm’s Website: 5 Key Steps

Annette Choti | An audit allows you to closely examine your site’s content, design, and the user experience it provides.

August 4, 2022 0 0 0

How to Fall in Love With the USPS

I’m in a relationship with the United States Postal Service, and I think you should be too. Besides being the most effective marketing tool on the planet, and besides offering a seemingly lost-art method of connecting with clients, and besides being the only self-supporting federal agency, the USPS is just cool. Well, mailing things is […]

Originally published August 2, 2022
Last updated August 12, 2022
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how to address an envelope

How to Address an Envelope Like a Pro

To address an envelope, you will need to know the recipient's address, your return address, and how to locate a postage stamp.

Originally published August 2, 2022
Last updated August 4, 2022
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lawyer burnout

Why Are You at the Office Until 10 p.m.?

Jay Harrington | As a young lawyer, my nocturnal schedule was a choice — a result of my failure to make choices that could have helped me avoid exhaustion and burnout.

Originally published July 29, 2022
Last updated August 2, 2022
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