Law Firm Culture

law firm branding
Brand Your Law Firm by Design, Not Default

Your brand platform is a "gut check" for your marketing. Mark Homer shares exercises that will help you define your firm's characteristics, unique value proposition (USP) and ideal client persona so you can begin building a valuable and ...

Mark Homer - March 31, 2020
next-gen law firm
What Is a Next-Gen Law Firm?

If it feels like the business of practicing law is getting harder every year, you may be right. Kristin Tyler has a road map for a new law firm business model for 2020 and beyond.

Kristin Tyler - September 19, 2019
Five Ways the Legal Profession Is Changing, But Slowly

How much has the legal profession changed in the past decade? A dive into the numbers in a newly released ABA report.

Laura Ernde - August 30, 2019
women lawyers
‘Balancing the Scales’: Have Women Lawyers’ Expectations Changed in the Past 50 Years?

History lessons and takeaways from a panel around "Balancing the Scales," a documentary about challenges women lawyers have faced.

Kristin Tyler - April 4, 2019
Using Content as a Lawyer Recruiting Tool, Part 1

Try these tips on how to use content to recruit associates. Plus, some examples from firms that are knocking it out of the park.

Susan Kostal - April 1, 2019
Is Your Customer Service Wow-Worthy?

Lessons in the art of making meaningful personal connections from Ruby's Customer Happiness Team.

Markie Johansen - January 7, 2019
lawyer change agents
Yes, Lawyers Can Be Change Agents

Change can be difficult, but tremendously rewarding. Here's a look at a few of the lawyers who are pushing the limits.

Paul Domnick - December 28, 2018
Leadership and Service- How to Juggle Volunteer Work
Service to the Profession: Juggling a Volunteer Leadership Role

Think you’re too busy or too stressed to commit to a volunteer role for a nonprofit or bar group? The key to success lies in learning to adapt.

Mike Arias and Elise Sanguinetti - November 27, 2018
Seven Steps to Throw an Unforgettable Holiday Party This Season

With smart planning — and plenty of creative flair — a holiday party can be an enriching experience that bonds you to clients and referral resources in a personal way.

Heather Harrington - November 20, 2018
lawyer well being
Meet Your Law Firm’s New Director of Lawyer Well-Being

A number of law firms have recently hired a “director of well-being,” a new role charged with cultivating a healthy work environment and general work-life balance.

Link Christin - November 14, 2018
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