Your brand platform is a "gut check" for your marketing. Mark Homer shares exercises that will help you define your firm's characteristics, unique value proposition (USP) and ideal client persona so you can begin building a valuable and ...
Mark Homer - March 31, 2020If it feels like the business of practicing law is getting harder every year, you may be right. Kristin Tyler has a road map for a new law firm business model for 2020 and beyond.
Kristin Tyler - September 19, 2019How much has the legal profession changed in the past decade? A dive into the numbers in a newly released ABA report.
Laura Ernde - August 30, 2019History lessons and takeaways from a panel around "Balancing the Scales," a documentary about challenges women lawyers have faced.
Kristin Tyler - April 4, 2019Try these tips on how to use content to recruit associates. Plus, some examples from firms that are knocking it out of the park.
Susan Kostal - April 1, 2019Lessons in the art of making meaningful personal connections from Ruby's Customer Happiness Team.
Markie Johansen - January 7, 2019Change can be difficult, but tremendously rewarding. Here's a look at a few of the lawyers who are pushing the limits.
Paul Domnick - December 28, 2018Think you’re too busy or too stressed to commit to a volunteer role for a nonprofit or bar group? The key to success lies in learning to adapt.
Mike Arias and Elise Sanguinetti - November 27, 2018With smart planning — and plenty of creative flair — a holiday party can be an enriching experience that bonds you to clients and referral resources in a personal way.
Heather Harrington - November 20, 2018A number of law firms have recently hired a “director of well-being,” a new role charged with cultivating a healthy work environment and general work-life balance.
Link Christin - November 14, 2018