Elonide Semmes is the President of Right Hat, a brand consultancy that “helps law firms create simple yet powerful brands.” At the heart of Right Hat’s approach is getting into the minds of buyers by grounding strategy in external research, not just internal opinion. Elonide is a member of the Legal Marketing Association’s Hall of Fame and a Fellow in the College of Law Practice Management. Follow her @esemmes.

Diana Stepleton is General Manager of Ruby Receptionists, where she oversees the overall day-to-day operations, making sure conditions are perfect for Ruby’s friendly, professional virtual receptionist service. Before joining Ruby, Diana spent nearly a decade on the equipment side of AT&T/Lucent and co-owned a successful market research company for many years. She holds a master’s in Business Administration.

Expert contributor.

Frank Strong is communications director with LexisNexis Business and Litigation Software Solutions. He previously served as director of PR for Vocus and has held multiple roles in PR both in-house with corporations. A veteran with two deployments, Strong has concurrently served in uniform in reserve components of the military for 20 years. Follow Frank @Business_of_Law.

Nicole Bradick is Chief Strategy Officer at CuroLegal, a company that works with lawyers to launch and grow next-generation firms. Named an ABA Journal Legal Rebel and to the Fastcase 50, Nicole is the founder of Custom Counsel, a nationwide network of freelance attorneys, which was acquired by CuroLegal in 2015. She writes and speaks about the changing legal marketplace, the evolution of the law firm business model, and the technology that allows attorneys to do their work better, faster and cheaper. Follow her on Twitter at @NicoleBradick.

Expert contributor.

Expert contributor.

Paul Bascobert is Yodle’s President of Local. Yodle is a leader in local online marketing that helps 50,000+ local businesses, including more than 3,000 lawyers, find and keep their customers. You can follow Paul on LinkedIn and find out more information about Yodle at www.yodle.com or via email at info@yodle.com.

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Mickie Kennedy is founder of eReleases PR. In 1998, he struck out on his own to build a company that would give entrepreneurs, independent law firms, authors and small businesses access to top-level newswire and PR services — with a personal touch. Mickie lives in Baltimore County with his wife, son, daughter and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda.

Eden Gillott Bowe is President of Gillott Communications LLC. Eden has nearly a decade of experience resolving PR issues both in and outside the media’s glare, from celebrity scandals and corporate fraud to criminal and civil litigation. Educated in business and communications on three continents, Eden has worked in Seoul, Manhattan and Los Angeles as a crisis manager and business professor. She is co-author of “A Lawyer’s Guide to Crisis PR” and the upcoming “A Board Member’s Guide to Crisis PR.” She tweets @CrisisPRguys!

Expert contributor.

Expert contributor.

Expert contributor.

Drew Keller is founder and president of StoryGuide.net, focused on digital and social media, working with customers to develop successful media strategies. An award-winning television producer, video editor, web developer and educator, Drew writes frequently for StoryGuide.net and distributes videos via The Story Guide YouTube channel. Drew is a sought-after speaker and writer, working with companies worldwide on how to survive the digital media revolution. He leads classes in digital media as a faculty member at the University of Washington’s School of Communication, Communication Leadership Graduate Program. Find him on Twitter @DrewKeller.