Jay Harrington is the founding partner of Latitude Legal’s Detroit office, owner of Harrington Communications, and the author of  several books for lawyers on issues related to business and professional development, including “The Productivity Pivot,” “The Essential Associate,” and “One of a Kind: A Proven Path to a Profitable Practice.” Previously, he practiced law at Skadden Arps and Foley & Lardner.

Ben M. Schorr is Innovation Strategist at Affinity Consulting Group. He was previously a Senior Content Manager for Microsoft and is also the author of several books on technology including “The Lawyer’s Guide to Microsoft Outlook,” “The Lawyer’s Guide to Microsoft Word” and “OneNote in One Hour.” He was a Microsoft MVP for 20 years and involved with management and technology for more than 25. In his free time, he’s an Ironman triathlete. Follow him @bschorr.

Amy Coats is the founder of Accounting Atelier, a boutique bookkeeping firm that works exclusively with law firms on trust accounting, IOLTA compliance, and financial reporting. She’s a Clio Certified Partner and QuickBooks ProAdvisor serving firms nationwide. Connect Amy on LinkedIn.

Casey Meraz is an entrepreneur, SEO expert, investor, creator, and CEO of Juris Digital, a full-service law firm marketing agency specializing in Legal SEO, local marketing, web design and development, PPC advertising and content marketing. Casey writes and speaks on legal marketing topics and is the author of two books on digital marketing: “Local Marketing for Personal Injury Lawyers” and “How to Perform the Ultimate Local SEO Audit.” Read his full bio at CaseyMeraz.com.

Brooke Lively is the founder and CEO of two companies that address the needs of growing law firms. Cathcap provides fractional CFO services, and​ Scaling Law helps law firms implement the Entrepreneurial Operating System (EOS) to improve execution, accountability and long-term value.​ Brooke has spent more than 20 years working in and alongside the legal industry and has advised hundreds of law firms across the U.S. She is an international bestselling author and a Professional EOS Implementer who holds both an MBA and the Chartered Financial Analyst designation. Follow her on LinkedIn.

Expert contributor.

Sally Schmidt, President of Schmidt Marketing, Inc., helps lawyers and law firms grow their practices. She was a founder and the first President of the Legal Marketing Association, is a Fellow of the College of Law Practice Management and was one of the first inductees to LMA’s Hall of Fame. Known for her practical advice, she is the author of two books, “Marketing the Law Firm: Business Development Techniques” and “Business Development for Lawyers: Strategies for Getting and Keeping Clients.” Follow her @SallySchmidt.

Susan Cohodes is a trial attorney who practiced for more than 35 years, first in Chicago and for the last 31 years in Seattle. Susan has spent her entire career fighting for injured clients. In 2024, Susan became Of Counsel to her firm and is now pursuing her passions of knitting, writing — and following her beloved Green Bay Packers around the country.

Theda “Teddy” Snyder is a freelance writer and (she says) recovering attorney in Los Angeles. She has written six books for lawyers, including The Lawyer’s Marketing Journal published by Attorney At Work. Her other works include numerous articles and “Personal Injury Case Evaluation,” available on Amazon.com. Teddy has been writing for Attorney At Work about how lawyers can communicate better for more than 10 years. Her website is TeddySnyder.com.

Analog Attorney columnist Bull Garlington is an award-winning author, columnist and public speaker. He is the author of the books “Fat in Paris,” “The Full English,” “Death by Children” and “The Beat Cop’s Guide.” He prefers South American literature, classic jazz, Partagas 1945s, a decent Laphroaig, and makes a mean chicken and andouille gumbo. Follow him @bull_garlington.

Jamie Jackson Spannhake is a writer, coach for lawyers, and speaker. She helps busy lawyers create lives they truly want, lives with time and space to do all the things she was told she couldn’t do as a successful lawyer. Her work with clients is based upon the principles in her book, “The Lawyer, the Lion, & the Laundry.” She spent nearly 20 years practicing law in New York and Connecticut, in BigLaw, as a solo, and as a partner in a small firm. Learn more about her at JamieSpannhake.com, or connect with her on LinkedIn.

Traci Brown is a body language and persuasion expert, and certified master practitioner of Neuro Linguistics, Hypnosis and Huna. She uses this expertise in her keynotes for banking, credit unions and finance groups on how to detect and prevent fraud, and frequently assists lawyers in jury selection.  Traci is the author of Body Language Confidential: Tactics Every Secret Agent, Sales Person and Kindergarten Teacher Should Know and Mastering Magical Persuasion, and Persuasion Point: Body Language and Speech for Influence. Follow her @TraciBrown37.

Michael Rynowecer is the President and Founder of The BTI Consulting Group, an industry leader in conducting independent research on how clients acquire, manage and evaluate their professional services providers. He has been conducting client feedback and analyzing the legal market for 30 years. Michael blogs about legal industry news, insights from original research and the market outlook at The MadClientist. Follow him on Twitter @BTIConsulting.

Chris Graham is the founder of TellPeople, a vehicle for teaching communication and storytelling to professionals. He is head of speaker coaching at TEDxToronto (Canada’s premiere TEDx event) and the Storyteller in Residence at Manifest Climate (a global climate technology firm). Twice-retired from law himself (first in New York, then in Toronto), through TellPeople, Chris makes lawyers better at talking to their clients, each other and everyone else. Follow him on LinkedIn.

Tea Hoffmann is managing principal at Law Strategy Corp., a consulting and coaching practice focused on helping lawyers and firms make the changes necessary to become more profitable, strategic and focused. LSC provides law firm training, coaching, retreat presentations and strategic planning. Tea is a former practicing lawyer who has served as a GC for a publicly traded company, a CBDO at an AmLaw 100 firm, and chief strategy officer at an AmLaw 200 firm. She is a Fellow of the College of Law Practice Management. Tea also serves in the Tennessee Army National Guard where she is a major with over 20 years of service. Email Tea at teahoffmann@lawstrategycorp.com.