Law Firm Marketing

Annette Choti | The risks of overeager and under-cautious integration of AI tools for marketing and client communications are real, but so are the advantages. Here's what law firms should know when boarding the AI bullet train.

If you detest networking events, particularly when you don’t know anyone, attending will be a lot less painful if you are prepared. These tips from Sally Schmidt help make them both tolerable and productive.

Jay Harrington | Building a practice is a serious job. Start early, get narrow, experiment, refine, repeat.

Annette Choti | "Dark social” is not inherently sinister. It’s simply mystery website traffic that most analytics tools can't trace back to an identifiable source. But you can recapture or infer important details, even in the absence of familiar ...

Steve Kherkher and Jesus Garcia | The hardest case to refer is the one that is bigger than your practice. But making a referral doesn't mean giving up o your client.

It’s no surprise to learn 89% of callers prefer a human over a bot when they call a law firm, but a new survey reveals that opting into AI intake may cost more than you realize.

Want to launch a law firm podcast but stuck on legal ethics? Prolific legal podcaster Jared Correia has answers on handling disclaimers, indiscreet guests, and the multi-jurisdictional mole hill.

Connor Gallic | A caller makes it past your greeting. They haven't hung up. By every measure that matters, this call is going right. Then, somewhere in the next five minutes, they go quiet. What went wrong?

Merrilyn Astin Tartlon | When business is slow, it's dangerously easy to gallop off in all directions looking for any "old legal work." Here's a much better idea.

When law firms look to increase brand awareness through YouTube and podcasts, a surprising number rely on Zoom as their recording platform. Evan Dicharry addresses some of podcasting's biggest do's and don'ts.