Law Firm Marketing

Law firm webinars are one of the most effective yet underused tools for growth. Here's digital marketing pro Annette Choti's advice on how to get the most from them.

Jay Harrington | Every lawyer has the tendency to look at someone else’s book of business and feel behind. Your real competition is much narrower.

Jared Correia | Podcasting, for lawyers, isn’t about chasing Joe Rogan numbers; You are broadcasting to your niche, supercharging your current referral networking strategy. Here are three good reasons to bring your marketing into modern ...

Law firm are filling sales roles at an accelerating pace, says Julie Savarino. Here’s what a client-facing sales professional can actually do for your firm, and how to set up a pilot.

Debra Hare and Joe Bell explain the connection between neuroscience and client relationships and how understanding a few key tactics can help lawyers build a loyal client base.

Every lawyer should be prepared to introduce themselves with a solid elevator speech. Sally Schmidt shares a few examples to follow when crafting yours.

You probably don’t know what you’re doing with your microphone. Legal Broadcasting Company's Evan Dicharry explains the most common audio blunders and how to fix them instantly.

Annette Choti explains the differences between a blog and legal content pillars — and how they work together, hand in hand, to form the foundation of a successful law firm marketing strategy.

Networking is terrifying and dumb. Good news: Bull Garlington is here with a list of proven behaviors and tricks he's deployed in the field (or brazenly pilfered from experts) to get you over the hump.

Every day offers opportunities to build trust with a client or prospect — and set yourself apart from other firms. Here are eight ways to improve your communications so you can do just that.