Law Firm Marketing

Law firm are filling sales roles at an accelerating pace, says Julie Savarino. Here’s what a client-facing sales professional can actually do for your firm, and how to set up a pilot.

Debra Hare and Joe Bell explain the connection between neuroscience and client relationships and how understanding a few key tactics can help lawyers build a loyal client base.

Every lawyer should be prepared to introduce themselves with a solid elevator speech. Sally Schmidt shares a few examples to follow when crafting yours.

You probably don’t know what you’re doing with your microphone. Legal Broadcasting Company's Evan Dicharry explains the most common audio blunders and how to fix them instantly.

Annette Choti explains the differences between a blog and legal content pillars — and how they work together, hand in hand, to form the foundation of a successful law firm marketing strategy.

Networking is terrifying and dumb. Good news: Bull Garlington is here with a list of proven behaviors and tricks he's deployed in the field (or brazenly pilfered from experts) to get you over the hump.

Every day offers opportunities to build trust with a client or prospect — and set yourself apart from other firms. Here are eight ways to improve your communications so you can do just that.

Of all the digital assets in a modern firm's growth toolkit, video marketing for lawyers remains the most engaging medium available—and the single best way to project baseline professionalism and deep competence to a skeptical audience.

Sally Schmidt | Football games are often won or lost in the fourth quarter. Here are some end-of-year marketing plays you can use to finish the year strong.

Don't wait for your pipeline to dry up. Take these positive, actionable steps over the next 30 days to set up a sustainable law firm business development plan built for modern legal success.