Law Firm Marketing

Sally Schmidt: Much has been written and said about the value of forming client teams, but not all lawyers understand what that actually means.

You have about 30 seconds to prove callers reached the right lawyer before they hang up and call the next firm. Connor Gallic breaks down the intake script that gets callers to convert.

Annette Choti | In 2026, social media is still one of the most effective tools you can use to build credibility and attract new clients. Here's how to make the most of the top platforms.

Zena Applebaum | There's a growing gap between what law firms expect their tech, including AI, to deliver and what their MarTech infrastructure can support.

Jay Harrington | Many lawyers pursue work more aggressively when business is slow, but let efforts fade when they get busy. The problem is that legal demand does not arrive on your schedule.

Thinking about hanging your own shingle? Ruth Carter shares her top four must-read books for launching a modern law firm, plus 20 more recommendations from lawyers around the web.

Sasha Berson | You might have heard horror stories, or lost money with previous PPC campaigns. These 10 strategies will help you understand how to succeed.

You can do plenty of things to stay in the good graces of your referral sources, even if you can't always refer back work. Here are a few good ideas from law firm business development expert Sally Schmidt.

Of all the digital assets in a modern firm's growth toolkit, video marketing for lawyers remains the most engaging medium available—and the single best way to project baseline professionalism and deep competence to a skeptical audience.

Tea Hoffmann: Here's how developing a what's next mindset and following up can lead to more business for your law practice.