Law Firm Marketing

Jay Harrington | One great way to add value for business clients is having a Q4 “off the clock” meeting to discuss the coming year.

David Freeman | The lawyers who become rainmakers are not necessarily the ones who spend the most time on BD. They are the ones who keep doing it when everyone else gets busy.

Annette Choti | Not only will a podcast increase your reach and build your brand, but the barriers to entry in the podcasting space are low.

Annette Choti | If you'd like to start a podcast for your law firm, here are tips to help you begin and keep going. 

Annette Choti | The risks of overeager and under-cautious integration of AI tools for marketing and client communications are real, but so are the advantages. Here's what law firms should know when boarding the AI bullet train.

If you detest networking events, particularly when you don’t know anyone, attending will be a lot less painful if you are prepared. These tips from Sally Schmidt help make them both tolerable and productive.

Jay Harrington | Building a practice is a serious job. Start early, get narrow, experiment, refine, repeat.

Annette Choti | "Dark social” is not inherently sinister. It’s simply mystery website traffic that most analytics tools can't trace back to an identifiable source. But you can recapture or infer important details, even in the absence of familiar ...

Steve Kherkher and Jesus Garcia | The hardest case to refer is the one that is bigger than your practice. But making a referral doesn't mean giving up o your client.

It’s no surprise to learn 89% of callers prefer a human over a bot when they call a law firm, but a new survey reveals that opting into AI intake may cost more than you realize.