Law Firm Marketing

Connor Gallic | A caller makes it past your greeting. They haven't hung up. By every measure that matters, this call is going right. Then, somewhere in the next five minutes, they go quiet. What went wrong?

Merrilyn Astin Tartlon | When business is slow, it's dangerously easy to gallop off in all directions looking for any "old legal work." Here's a much better idea.

When law firms look to increase brand awareness through YouTube and podcasts, a surprising number rely on Zoom as their recording platform. Evan Dicharry addresses some of podcasting's biggest do's and don'ts.

Wayne Hassay | Currently, much of the legal profession’s AI focus concerns what happens after the work reaches the lawyer. Something that merits more attention is how AI is poised to change client acquisition.

A modern, high-performing website, targeted search ads, and review automation work together to build trust and turn online interest into new law firm clients.

Law firm webinars are one of the most effective yet underused tools for growth. Here's digital marketing pro Annette Choti's advice on how to get the most from them.

Jay Harrington | Every lawyer has the tendency to look at someone else’s book of business and feel behind. Your real competition is much narrower.

Jared Correia | Podcasting, for lawyers, isn’t about chasing Joe Rogan numbers; You are broadcasting to your niche, supercharging your current referral networking strategy. Here are three good reasons to bring your marketing into modern ...

Law firm are filling sales roles at an accelerating pace, says Julie Savarino. Here’s what a client-facing sales professional can actually do for your firm, and how to set up a pilot.

Debra Hare and Joe Bell explain the connection between neuroscience and client relationships and how understanding a few key tactics can help lawyers build a loyal client base.