Law Firm Marketing

Annette Choti explains the differences between a blog and legal content pillars — and how they work together, hand in hand, to form the foundation of a successful law firm marketing strategy.

Networking is terrifying and dumb. Good news: Bull Garlington is here with a list of proven behaviors and tricks he's deployed in the field (or brazenly pilfered from experts) to get you over the hump.

Of all the digital assets in a modern firm's growth toolkit, video marketing for lawyers remains the most engaging medium available—and the single best way to project baseline professionalism and deep competence to a skeptical audience.

Sally Schmidt | Football games are often won or lost in the fourth quarter. Here are some end-of-year marketing plays you can use to finish the year strong.

Don't wait for your pipeline to dry up. Take these positive, actionable steps over the next 30 days to set up a sustainable law firm business development plan built for modern legal success.

Sally Schmidt: Much has been written and said about the value of forming client teams, but not all lawyers understand what that actually means.

You have about 30 seconds to prove callers reached the right lawyer before they hang up and call the next firm. Connor Gallic breaks down the intake script that gets callers to convert.

Many law firms waste marketing dollars on leads that slip through the cracks. Avoid these four common legal client intake mistakes to scale your practice and convert more browsers into buyers.

Jay Harrington | You need a simple strategy — a one-page marketing plan — that prioritizes rapid action you can build on.

Annette Choti | In 2026, social media is still one of the most effective tools you can use to build credibility and attract new clients. Here's how to make the most of the top platforms.