Law Firm Marketing

Red location pin on a green hill representing growth in niche land markets.
2026 Growth Map: How Real Estate Attorneys Can Expand into Niche Land Markets

If you are looking to expand your real estate practice, look to niche land markets (think data centers and solar farms) beyond the suburbs and city centers. If you are looking to expand your real estate practice, look to niche land markets ...

Robert Scott - March 2, 2026
legal marketing reports
The Smart Lawyer’s Guide to Reading a Marketing Report 

Learn to read a legal marketing report the way you read any complex document: critically, strategically and with an eye for what matters.

Chip LaFleur - March 1, 2026
An upward blue arrow representing entrepreneurial Black women lawyers charting a new path.
On Their Own Terms: The Power of Entrepreneurship for Black Women in Law

Camille Stell | Entrepreneurship isn’t the only path forward, but for Black women in law, it can be one of the most powerful. Advice from four solo attorneys.

Camille Stell - February 27, 2026
Podcasting builds authority for lawyers through a digital network of audio and content signals
Podcasting: In 2026, Authority Belongs to Lawyers With a Microphone

Karin Conroy | Podcasting, when deployed with strategic intent, has become one of the most effective authority-building mechanisms available to legal professionals.

Karin Conroy - February 26, 2026
Presenter’s Paradox: For the Most Effective Attorney Bio, Embrace Science

The more experience we can show, the more impressive our bios become. Right? Wrong. Katherine Hollar Barnard explains.

Katherine Hollar Barnard - February 25, 2026
A person with a scribbled head holding a phone, illustrating social media evidence risks.
TMI: How Your Client’s Need for Likes Is Hurting Their Case

Early guidance on social media evidence risks can help your clients avoid costly mistakes that may affect their case. Here’s a refresher on how to counsel your clients, from attorney Laura Nicholson.

Laura Nicholson - February 24, 2026
Magnifying glass finding a lightbulb among question marks for law firm intake audit.
Five Questions That Tell You If Your Law Firm’s Marketing Is Actually Working

Art Nikashin | The law firms that grow consistently aren’t the ones with the biggest marketing budgets. They're the ones who know what’s working and do more of it.

Art Nikashin - February 18, 2026
law firm lead generation hand holding blue funnel with sales and digital marketing icons surrounding
Why More Leads Won’t Fix Your Law Firm’s Marketing Problem

More leads feels like progress, says Bo Royal. But if your tracking is broken, your attribution is blind, and your intake is leaking, more leads are just more expensive proof that something else is wrong with your law firm's marketing.

Bo Royal - February 9, 2026
show Client Empathy with your clients, lawyer looking at shoes
Walking In Your Client’s Shoes: How Client Empathy Makes You a Better Lawyer

Sally Schmidt | The service you provide is every bit as important as the services you provide.

Sally J. Schmidt - February 6, 2026
Digital globe and tablet illustrating law firm marketing trends 2026.
10 Essential Law Firm Marketing Trends and Predictions for 2026

Fresh year, fresh start! Annette Choti's guide to the most significant law firm marketing trends 2026 has in store.

Annette Choti - February 3, 2026
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