A modern, high-performing website, targeted search ads, and review automation work together to build trust and turn online interest into new law firm clients.

Frederick Shelton and Ayven Dodd: When negotiating with legal MSOs, sophisticated buyers know the first number on the page is only the beginning. Sophisticated sellers should think the same way.

Law firm webinars are one of the most effective yet underused tools for growth. Here's digital marketing pro Annette Choti's advice on how to get the most from them.

Jay Harrington | Every lawyer has the tendency to look at someone else’s book of business and feel behind. Your real competition is much narrower.

Karen Skinner | Fifteen minutes of sketching three times a week will become part of how your brain works far faster than a single ambitious Saturday spent trying to master watercolors.

Like physical fitness, your mental fitness can be trained, strengthening your ability to remain clear, focused and effective when the stakes are highest.

Jared Correia | Podcasting, for lawyers, isn’t about chasing Joe Rogan numbers; You are broadcasting to your niche, supercharging your current referral networking strategy. Here are three good reasons to bring your marketing into modern marketing world.

Every piece of software on your devices is growing an “AI” button. Some send client materials to a server; some never leave your machine — and the buttons look identical. Here's how to tell the difference, and why it matters.

As private equity targets more law firms, Roy S. Ginsburg breaks down what the latest buzz means for small law firm owners.

Feeling a bit terrified of using AI in your firm? Jim Calloway has two easy AI project ideas for small firm lawyers that will help speed non-billable tasks, without compromising your ethics.