Author Archive


Merry Digital Marketing Marathon

Six Fundamental Changes to Your Online Marketing Strategy

By | Dec.21.16 | No Comments

This year’s “Merry Marketing Marathon” focuses on all things digital. Here, Adrian Dayton explains the elements of an irresistible offer.  While speaking at the 2016 Legal Marketing Technology Conference West, I made a startling observation. Marketing automation in …Continue reading »


Digital Marketing

Six Fundamental Gaps in Online Marketing for Law Firms

By | Oct.17.16 | No Comments

Earlier this month in San Francisco while speaking at the Legal Marketing Technology Conference West, I made a startling observation. Marketing automation in the vast majority of law firms is either nonexistent or 10 years behind …Continue reading »