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Gerry Riskin is a founding partner of global consultancy Edge International. He is a former managing partner of an international law firm, served the Conference Board of Canada, is a Fellow of The College of Law in London, and a visiting Professor at the University of Pretoria. Gerry consults on strategy with an emphasis on competing for clients. He authored “The Successful Lawyer” and co-authored “Practice Development: Creating the Marketing Mindset,” “Herding Cats” and “Beyond Knowing.” He blogs at Amazing Firms Amazing Practices.More Posts By This Author