Digital Marketing for Law Firms

human-centered legal content
The Right Way to Use AI for Authentic, Human-Centered Law Firm Content

David Arato | Here are three human-centered strategies to balance GenAi's efficiency with your authentic legal voice.

David Arato - May 15, 2025
legal marketing reports
The Smart Lawyer’s Guide to Reading a Marketing Report 

Learn to read a legal marketing report the way you read any complex document: critically, strategically and with an eye for what matters.

Chip LaFleur - May 12, 2025
legal blogging
Is Legal Blogging Still a Viable Client Acquisition Strategy in 2025?

David Arato | Is blogging an effective strategy for client acquisition in 2025, or should lawyers direct their efforts elsewhere?

David Arato - March 25, 2025
link building for law firms
Link-Building for Law Firms: 7 Free Tools Lawyers Can Use to Get More Quality Backlinks

These tools can help boost your digital PR efforts while getting more backlinks for your law firm’s website.

Sarah Blocksidge - February 21, 2025
lawyers on Bluesky
Lawyers on Bluesky: A Guide to the Rising Social Media Platform Attracting Legal Professionals

Lindsay Hanoski | Bluesky-curious? The new social network is gaining traction, and now could be the optimal time for attorneys to join the platform.

Lindsay Hanoski - February 13, 2025
AI and legal digital marketing
AI and Legal Digital Marketing: AI Is Changing How Clients Find Lawyers

Annette Choti | Learn how AI is changing online research, website optimization, on-page behavior, and client expectations.

Annette Choti - January 31, 2025
rate increase
Turning Rate Increase Discussions Into Opportunities

Sally Schmidt | Tips for managing pricing conversations to deepen your relationships.

Sally J. Schmidt - January 8, 2025
law firm facebook pages
7 Ways to Optimize Your Law Firm Facebook Pages

Annette Choti | Using your Facebook page effectively requires effort, but here are tips to make increasing engagement less overwhelming.

Annette Choti - December 27, 2024
digital marketing trends for lawyers
Top 5 Law Firm Digital Marketing Trends of 2025

Annette Choti | How will these trends shape your 2025 marketing strategy?

Annette Choti - December 6, 2024
Lawyer walking in maze attorney advertising rules
Navigating the Maze of Attorney Advertising Rules

Ethics jail is not crowded with those who breach the ad rules, but there are consequences. Beware of these three myths.

William Hornsby - October 10, 2024
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