Law Firm Marketing Technology

Ask the Experts at 2Civility.org | After updating our website last year, we increased customer contacts almost threefold! Now, we’ve realized we need to better automate our “front door” interactions with potential clients. What ethical ...

New law firm owner Andrew Lacy explains how he's using a CRM system and email list segmentation for more targeted marketing.

From the initial call to pricing, factors to consider when you evaluate digital marketing agencies for your firm.

Mark Homer | Put yourself in the shoes of a referral and ask whether your website helps or hurts you and your law firm's brand.

Josh Blandi | Using legal data for strategic law firm positioning means knowing where the chips are falling before the next hand is dealt.

Karin Conroy | Authentic stories help develop your firm’s personality and credibility, creating stronger trust on the part of your target audience.

Product Review | ConvertIT full-scale online presence solution for law firms. Website development, delivery, and maintenance of a complete law firm website.

Josh Blandi | Taking advantage of litigation data when scoping out which laterals to hire, which law practices to purchase — and, more importantly, which to avoid.

Using legal data for business development and intelligence is no longer something reserved for BigLaw.

Mark Homer | Start gathering the needed marketing metrics as early as possible so you have a baseline to compare your marketing investments against.