Law Firm Marketing Technology

Bot asking question legal chatbots

Ethical Considerations of Legal Chatbots

Ask the Experts at 2Civility.org | After updating our website last year, we increased customer contacts almost threefold! Now, we’ve realized we need to better automate our “front door” interactions with potential clients. What ethical ...

Mark C. Palmer - May 25, 2022
digital marketing agency

How to Hire a Digital Marketing Agency for Your Law Firm

From the initial call to pricing, factors to consider when you evaluate digital marketing agencies for your firm.

Lorrie Thomas Ross - May 11, 2022
strategic law firm positioning

How Attorneys Can Use Legal Data for Strategic Law Firm Positioning

Josh Blandi | Using legal data for strategic law firm positioning means knowing where the chips are falling before the next hand is dealt.

Josh Blandi - September 15, 2021
storytelling

Storytelling: Your Most Powerful Connection to New Clients

Karin Conroy | Authentic stories help develop your firm’s personality and credibility, creating stronger trust on the part of your target audience.

Karin Conroy - August 2, 2021
website development

Conversion Kit: Convert It Expands Web Marketing Suite to Include Website Development

Product Review | ConvertIT full-scale online presence solution for law firms. Website development, delivery, and maintenance of a complete law firm website.

Jared Correia - July 23, 2021
legal recruiting

How Attorneys Can Use Legal Data for Legal Recruiting

Josh Blandi | Taking advantage of litigation data when scoping out which laterals to hire, which law practices to purchase — and, more importantly, which to avoid.

Josh Blandi - July 14, 2021
legal data

How Attorneys Can Use Legal Data for Business Development and Intelligence

Using legal data for business development and intelligence is no longer something reserved for BigLaw.

Josh Blandi - May 14, 2021
Key Marketing Metrics

Know Your Law Firm’s Key Marketing Metrics

Mark Homer | Start gathering the needed marketing metrics as early as possible so you have a baseline to compare your marketing investments against.

Mark Homer - March 25, 2021
key website pages

Protecting Your Referrals: Focus on Your Law Firm’s Key Website Pages

Mark Homer | Beyond your homepage, your website should have pages for each attorney, your practice areas, and how to contact your firm.

Mark Homer - February 16, 2021
crm system

Why Every Lawyer Needs a CRM System

New law firm owner Andrew Lacy explains how he's using a CRM system and email list segmentation for more targeted marketing.

Andrew Lacy - February 11, 2021
envelope

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