Law Firm Marketing

A smart law firm growth strategy will help you move from survival mode to building mode. Key Takeaways As a solo law firm, you are small but mighty — able to run a lean business operation, offer customized and competitive pricing, and outperform ...

You can put your firm’s name and logo on an impressive number of things — pens, mugs, magnets and toys are just the tip of the swag iceberg. I was a bit overwhelmed by all the options.

Law firms face increasing pressure to justify their fees as more price-sensitive clients turn to ALSPs or expand their in-house legal teams. Instead of engaging in a price war, the author of “LinkedIn for the Savvy Executive: Promote Your Brand ...

Tips for creating a successful family law practice — and handling a work life chock-full of domestic drama without burning out.

Deb Feder | A solid book of business is built on honest, curious conversations that move your relationship with your client toward a 'thinking partnership.'

We do our best to go paperless, yet there's one small piece of paper that seems to endure: the business card.

Annette Choti | Using your Facebook page effectively requires effort, but here are tips to make increasing engagement less overwhelming.

Many lawyers are uncomfortable working in their firm's trade show booth. Make your time on the expo floor less stressful with this checklist.

Sally Schmidt | Six associate business development activities to help young lawyers get a running start building their law practices.

Ruth Carter | As more states are allowing law firms to use trade names, you may be considering rebranding your firm.