Law Firm Marketing

Sally Schmidt | A common interest won't be the only reason a prospect sends you work. But once you’re on the shortlist, that personal connection can push you to the top.

Lawyers often pursue new clients at the expense of servicing and marketing to existing clients. This is a mistake. It’s also a mistake to pursue new referral sources at the expense of your existing referral network. Your existing network should ...

I have spent a good deal of my career trying to get lawyers to spend less time with other lawyers and more time with clients and prospects.

David Arato | Blogging can connect your firm with potential clients who are seeking legal representation or advice online.

For three years running, Linn Freedman of Robinson+Cole has been the most well-read author writing about data privacy and cybersecurity on JD Supra.

Julie Savarino | Live streaming can build attorneys’ credibility and reputation faster than traditional webinars or other online events.

Jay Harrington | When it comes to building your practice, specificity is your roadmap, and action is your vehicle. The Specificity Funnel gives you both.

Sally Schmidt | If you haven't learned your client's preferences, you are basically saying you don't care what's important to them.

Bull Garlington | All the worst handshakes and how to handle them.

Automated SMS marketing, also known as text marketing, is a powerful tool in the quest to find and keep new clients.