Law Firm Marketing

Follow up email examples: Many lawyers get anxious about sending follow up emails to a prospective client. Here are some helpful tips. Key Takeaways When sending a series of follow-up emails to prospects, many lawyers get anxious about how well ...

A lawyer’s marketing efforts should focus on generating a strong referral pipeline—Can Lawyers Pay Referral Fees to Non-Lawyers?

Jay Harrington | For business development outreach, think of yourself as a curator and commentator of valuable information for your clients and prospects.

A 12-step law firm holiday card planner and a timeline. Open up your calendar and note these deadlines!

An optimized client intake process is key to a law firm's growth. Reduce your firm's administrative burden while converting more leads.

Over the past few years, fraudulent ranking organizations have proliferated, eager to empty unsuspecting lawyers’ wallets. How do you distinguish between authentic lawyer awards and outright scams? Here’s advice from Amy Hunt on understanding ...

Sally Schmidt | Whether you are a cross-seller or a cross-sellee, here are factors to consider when lawyers try to divvy up origination credit.

If you’re on the fence about whether to start your own practice, these tips from Robert Theofanis may inspire you to make the leap.

“You can go your own way.” I may be dating myself with this reference to the Fleetwood Mac tune from the 1970s, but this is an invitation the states have readily embraced when adopting the rules governing lawyer advertising to prevent false or ...

Jay Harrington | One great way to add value for business clients is having a Q4 “off the clock” meeting to discuss the coming year.