Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Digital PR is about enhancing your visibility and thought leadership through online placements, content and partnerships.
Chris Rossi - May 22, 2024
With the divisive nature of politics and the volatility of social media, deciding when and whether to comment can get tricky. Tips from Katie Barnard.
Katherine Hollar Barnard - May 14, 2024
Sally Schmidt | The next time someone asks you what you do, think about the answer from their perspective.
Sally J. Schmidt - April 23, 2024
The Planetary Lawyer Project’s Matthew Karmel talks with Alex Su, Amee Vanderpool, Chris Harvey, Jonah Perlin and Albert Tawil.
Matthew Karmel - April 12, 2024
Jay Harrington | Clients are buying based on a promise you’ll deliver in a high-stakes matter, which is why trust is so vital.
Jay Harrington - April 1, 2024
Sally Schmidt | Extra time on your hands? Spend it on marketing and business development activities that will position you for future success.
Sally J. Schmidt - March 26, 2024
David Arato | The March 2024 Google Algorithm Update is particularly important for website owners in “Your Money or Your Life” industries like law.
David Arato - March 22, 2024
Jay Harrington | Constraints can inhibit your success or be a catalyst for high performance.
Jay Harrington - March 7, 2024
Law firms’ ability to leverage state trial court data brings their business and competitive intelligence capabilities to a new level.
Nicole Clark - March 6, 2024
Introduce yourself to ensure the information is relevant. If someone else introduces you, use these public speaking tips to head off blunders.
Theda C. Snyder - February 8, 2024
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