Law Firm Marketing

Sally Schmidt | Whether you are a cross-seller or a cross-sellee, here are factors to consider when lawyers try to divvy up origination credit.

If you’re on the fence about whether to start your own practice, these tips from Robert Theofanis may inspire you to make the leap.

“You can go your own way.” I may be dating myself with this reference to the Fleetwood Mac tune from the 1970s, but this is an invitation the states have readily embraced when adopting the rules governing lawyer advertising to prevent false or ...

Sally Schmidt | Here's how to build industry expertise and position yourself as an expert in seven steps.

In this classic from “The Coach,” Mike O’Horo: Smart advice on how to introduce yourself and get them talking! Following a recent post about networking, a reader asked, “What’s the best way to introduce yourself at a networking event?” What ...

Before you go one more sentence into this article, I want to be clear with you: Building self-confidence and developing healthy self-esteem takes time. What I offer below is a two-step process that answers how to build self-confidence. You can’t ...

Sally Schmidt | A common interest won't be the only reason a prospect sends you work. But once you’re on the shortlist, that personal connection can push you to the top.

Lawyers often pursue new clients at the expense of servicing and marketing to existing clients. This is a mistake. It’s also a mistake to pursue new referral sources at the expense of your existing referral network. Your existing network should ...

I have spent a good deal of my career trying to get lawyers to spend less time with other lawyers and more time with clients and prospects.

David Arato | Blogging can connect your firm with potential clients who are seeking legal representation or advice online.