Law Firm Marketing

Sally Schmidt | Here's how to build industry expertise and position yourself as an expert in seven steps.

In this classic from “The Coach,” Mike O’Horo: Smart advice on how to introduce yourself and get them talking! Following a recent post about networking, a reader asked, “What’s the best way to introduce yourself at a networking event?” What ...

Before you go one more sentence into this article, I want to be clear with you: Building self-confidence and developing healthy self-esteem takes time. What I offer below is a two-step process that answers how to build self-confidence. You can’t ...

Sally Schmidt | A common interest won't be the only reason a prospect sends you work. But once you’re on the shortlist, that personal connection can push you to the top.

Lawyers often pursue new clients at the expense of servicing and marketing to existing clients. This is a mistake. It’s also a mistake to pursue new referral sources at the expense of your existing referral network. Your existing network should ...

I have spent a good deal of my career trying to get lawyers to spend less time with other lawyers and more time with clients and prospects.

David Arato | Blogging can connect your firm with potential clients who are seeking legal representation or advice online.

For three years running, Linn Freedman of Robinson+Cole has been the most well-read author writing about data privacy and cybersecurity on JD Supra.

Julie Savarino | Live streaming can build attorneys’ credibility and reputation faster than traditional webinars or other online events.

Jay Harrington | When it comes to building your practice, specificity is your roadmap, and action is your vehicle. The Specificity Funnel gives you both.