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A lawyer standing in the glow of a massive AI light, representing law firm AI adoption.

Show Me the Incentives: Why Law Firm AI Adoption Is Moving Slowly

Jay Harrington | Charlie Munger once said, “Show me the incentive and I’ll show you the outcome.” Perhaps this explains why AI has not yet transformed the delivery of legal services, despite the huge amounts of money, attention and technology flowing into the legal industry.

Originally published May 14, 2026
Last updated May 29, 2026
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businessman looking through binoculars to ressearch small business referrals

After Referrals, It’s Recon Time: How Small Business Clients Scout Lawyers

Katie Barnard | Your messaging is on point … but what if the medium fails the audience? Tips for effectively delivering information to all.

Originally published May 14, 2026
Last updated June 6, 2026
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surprised woman supersede or supercede

Supersede or Supercede? Why Do You Keep Misspelling This Word?

Teddy Snyder | Supersede is a concise word lawyers love to use, so why do so many get it wrong? Here's the seed of an idea to stop this mistake.

Originally published May 14, 2026
Last updated June 22, 2026
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speech bubbles supported by open hands. Concept of communication support, multilingual law firm marketing and client service

The Multilingual Lawyer’s Advantage: How to Tap Into the Immigrant Legal Services Market

Navigating the legal system in a second language terrifies people, says Oklahoma attorney Jimmy Lai. A shared language sets your law firm apart. Here are his tips for attracting and keeping immigrant clients.

Originally published May 13, 2026
Last updated June 17, 2026
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Run Your Firm on a Legal Pad

Run Your Practice More Mindfully on the Best Legal Pads

A legal pad makes an excellent coaster — and, yes, you’re using one to level your desk right now. Can it help run your firm? Sam Walton turned a five-and-dime into the Walmart empire using little more than business savvy and a legal pad. His reliance on yellow legal pads is well-documented. His desk at […]

Originally published May 12, 2026
Last updated June 22, 2026
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outlook reminder email

How to Set Outlook Reminder Email for Follow-ups

Don't let critical client emails get lost in your inbox. Discover three simple ways to convert emails into actionable Outlook tasks with custom follow-up reminders, even if your email protocol doesn't support traditional flags.

Originally published May 12, 2026
Last updated June 13, 2026
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Cover art Karin Conroy and Joe Toscano

How AI Search Rewards Real Human Expertise

AI is changing search by prioritizing genuine expertise over old-school tactics. Founder and CEO of Service Stories and ex-Google ethicist Joe Toscano explains how professionals can win by being authentic.

Originally published May 12, 2026
Last updated May 13, 2026
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Reliable AI outputs in legal work

The Real Reasons Your Lawyers Don’t Trust AI – And What to Do About It

Fear of losing their jobs isn't stopping attorneys from using AI. It's reliability. A fear worth taking seriously, says Collen Steffen, but it's being directed at the wrong target.

Originally published May 12, 2026
Last updated May 29, 2026
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Law Firm SEO Strategy

A Legal Marketer’s SEO Cheat Sheet for Improving Your Writing and Rankings (2026 Edition)

Use this action list to improve SEO and encourage strong writing across the organization, no matter what the message is.

Originally published May 11, 2026
Last updated June 14, 2026
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first-year associate

17 Things I Wish I Knew as a First-Year Associate

When you are a first-year associate in a big law firm the way is fraught with booby-traps. Here are 17 tips to help you become an excellent attorney. A family friend recently graduated from law school and will be starting his career at a large law firm next fall. Asked to provide some advice, I […]

Originally published May 10, 2026
Last updated June 17, 2026
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