Brandie Knox explains how law firms are using infographics to break down complex concepts, grab readers' attention and bridge the lawyer-client communications gap.

In Part 2 of Andrea Cannavina's no-nonsense guide to starting your dream business, it's all about controlling how the information and work will flow.

Pro tips from Stefanie Marrone on how to become more visible on Twitter, creating a content strategy to enhance your personal brand.

You want to come across as erudite, not clueless.

You can’t passively sit by and wait for prospects to stumble upon your attorney bio. Jay Harrington explains how important it is to funnel people in the right direction.

Data migration (AKA "moving your stuff"): It’s the biggest fear of every single law firm, ever. Josh Taylor has a plan to help you get over it.

Jared Correia predicts that modern law firms will eventually tailor their pricing plans to consumer expectations — it’s merely a question of when.

Video | Nicole Abboud "Lead Like a Lawyer" No. 4

Feeling like the big firms are eating your lunch? That’s because they are. Susan Kostal on LexisNexis CounselLink's newest annual trends report on corporate legal department spending.

Experiential marketing is, simply, about creating memorable experiences that raise brand awareness and engagement. Not just events, but experiences that create a real connection and, ultimately, drive leads and new business to your doorstep. When it works, it’s powerful. (Here’s how HubSpot describes it.) Experiential marketing is a hot trend in content marketing. For lawyers, the […]