You can’t passively sit by and wait for prospects to stumble upon your attorney bio. Jay Harrington explains how important it is to funnel people in the right direction.
September 30, 2019 0 3Data migration (AKA "moving your stuff"): It’s the biggest fear of every single law firm, ever. Josh Taylor has a plan to help you get over it.
September 25, 2019 1 0Jared Correia predicts that modern law firms will eventually tailor their pricing plans to consumer expectations — it’s merely a question of when.
Originally published September 24, 2019Video | Nicole Abboud "Lead Like a Lawyer" No. 4
Originally published September 23, 2019Feeling like the big firms are eating your lunch? That’s because they are. Susan Kostal on LexisNexis CounselLink's newest annual trends report on corporate legal department spending.
Originally published September 23, 2019Experiential marketing is, simply, about creating memorable experiences that raise brand awareness and engagement. Not just events, but experiences that create a real connection and, ultimately, drive leads and new business to your doorstep. When it works, it’s powerful. (Here’s how HubSpot describes it.) Experiential marketing is a hot trend in content marketing. For lawyers, the […]
September 20, 2019 0 11If it feels like the business of practicing law is getting harder every year, you may be right. Kristin Tyler has a road map for a new law firm business model for 2020 and beyond.
Originally published September 19, 2019Lessons for Women Lawyers | Despite initial heartaches and rejections, my perseverance and determination reaped tremendous rewards.
September 16, 2019 0 1Infographic | You spent a lot of time perfecting that article. What will you do with it now (besides sending it to your mom)? Here are Ari Kaplan's tips on getting more mileage out of your hard work.
September 13, 2019 0 1Let's unpack ABA Model Rule 7.1, Communications Concerning a Lawyer's Services.
Originally published September 11, 2019