Ruth Carter explains how a $4.99 app helps her create engaging graphics for her law firm marketing. Don't freak out. It isn't hard.

Don’t have hours of uninterrupted writing time to dedicate to your brief or memo? Don’t worry. If you can find 20 to 30 minutes, then you can write the first draft. Here are Gary Kinder's three steps and three rules to get you writing.

Product Review | More than CRM, Lawmatics is a full-featured legal marketing platform that manages the entire lead conversion and client intake process.

What are some favorite technology tools and tips to jump-start productivity? Here are picks from practice management tech experts Heidi Alexander, Sheila Blackford, Andrea Cannavina, Anne Haag, Natalie Kelly, Sharon Nelson and John Simek, and Nerino Petro.

Sponsored | PeopleMap and Company Investigator are some of the most comprehensive and easy-to-use public records products on the market. Recent additions include Global Sanctions Data and Marijuana-Related Business Records.

Analog Attorney | Promotional adhesives are the most fun you can have when marketing and you should affix yours to everything, everywhere, all the time.

It can be tough to talk to prospective clients about your services if they don’t know they need them. Susan Kostal on the question of using “decision” versus “awareness” content on your practice group pages.

Most law firms engage in various forms of content marketing. Fewer actually practice true thought leadership marketing. The qualitative difference between the two is significant, as is the quantitative impact on a firm’s bottom line.

It's not either-or. To grow, says Mark Homer, you need a digital marketing strategy that both protects your referrals and leverages search engine marketing.

There's no whining in legal ethics. If you don't like the rules, Will Hornsby points to ways you can step off the sidelines and get in the game.