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Evergreen Content: Saves Headaches and Sets You Apart

You have content on your website, your practice and bio pages, LinkedIn updates and posts, and, if you have one, a blog and client newsletter. That’s a lot of content, and it needs to be relevant and refreshed.

Originally published October 3, 2016
Last updated September 21, 2018
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Overheard at the 2016 Futures Conference

At the Futures Conference, there are always so many interesting new ideas pinging around it is impossible to catch them all. So this year, we enlisted a few people to help us keep track. Today we wrap Futures Week — our series on predictions about the future of the business of law — with their favorite ideas. Next year, of course, you'll want to be there yourself — to catch your own.

Originally published September 30, 2016
Last updated October 15, 2024
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Family Law Attorney's Guide to Practice Management Software

Your Free Guide to Practice Management Software for Family Law Attorneys

Life as a family law attorney is a pretty full docket. With high caseloads, too many calls to return, and yet another post on your favorite legal blog telling you everything you’re doing wrong in your practice, trying to keep up with everything can quickly drain you of your energy and motivation. The good news is that whether you’re just starting out or are a seasoned family law attorney who is looking for a better, more efficient way to run your practice, streamlining your operations with legal practice management software can improve how you manage your firm and grow your business.

Originally published September 29, 2016
Last updated March 30, 2018
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Will Law Firm Data Be Any Safer in 2026?

Will our data be any safer in 2026? That was the question I was asked to answer at the College of Law Practice Management’s 2016 Futures Conference. As part of a great legal technology panel, my answer was quick and decisive: No, it will not be.

September 29, 2016 0 1
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Where Will the Legal Jobs Be in 2026?

Well, the short answer is: Read William Henderson's ABA Journal article “What the Jobs Are.” It’s hard to improve on Bill’s excellent work. But I’ll offer some complementary thoughts here. By 2026, we should be coming to the end of an extraordinary period in the law: several years of a continuously shrinking legal profession. The overall number of lawyers is going to decline for two main reasons:

Originally published September 28, 2016
Last updated November 6, 2024
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Will Alternative Business Structures Fly?

Alternative Business Structures (ABS) is the innocuous label given to one of the most important, yet ignored, issues facing the legal profession today. It is the debate whether or not to change our ethics rules to allow non-lawyer corporate investors and managerial professionals to invest in new forms of law firms and share in the profits — something that is currently prohibited in 49 states. Proponents — often from large firms and academia — want to allow ABSs to spur additional capital investment in firms. They want to close the so-called “justice gap” in the legal services market by attracting additional capital investment to firms to develop more robust systems and technology so more people can obtain affordable legal services. Much of this new capital would flow to existing big firms to help them expand into consumer services such as family law, personal injury and bankruptcy, among others. Opponents — mostly solo and small firm lawyers — are concerned the profit motive of these non-lawyers will negatively impact professionalism.

Originally published September 27, 2016
Last updated May 20, 2018
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The Future of Client Service

I was recently challenged to explore what client service will look like in 2026. The good news is the conversation has already started, but the bad news is law firms have a long way to go. It is great that the idea of “client service” is authentically being explored within law firms, but what many lawyers think of as client service is really just table stakes. What is lost is that client service creates greater client loyalty and greater client loyalty yields more work, higher realization and stronger promoters. But firms only earn that loyalty when they demonstrate a deep understanding of their clients’ needs and expectations.

September 26, 2016 0 1
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What Will Law Look Like in 2026?

The 2016 Futures Conference featured a crowd of wonderful speakers with provocative ideas. The theme, “What Will Law Look Like in 2026?” brought out some deeply interesting ideas. We asked four conference speakers to summarize their presentations: The Future of Client Service by Nathaniel Slavin, The Wicker Park Group Will Alternative Business Structures (ABS) Fly? by Reid Trautz, […]

Originally published September 25, 2016
Last updated October 15, 2024
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pandemic Friday Five

Clouds and Dirt: Tips from Clio Cloud Conference 2016

I deal in "clouds and dirt." That's how Gary Vaynerchuk (entrepreneur, angel investor, four-time New York Times best seller, and digital marketing agency CEO) began the closing keynote to the capacity crowd at this week's Clio Cloud Conference in Chicago. And the metaphor of "clouds and dirt" is a pretty good way to describe the Silicon Valley inspired, high-energy ClioCon, which delivers sessions that motivate lawyers to reach far beyond the status quo in their businesses, alongside sessions that dig deep into using technology to actually work on big ideas. So, sticking with "clouds and dirt," here are five motivating things I (and the 800 other attendees) learned at the conference, along with a few tips to add to your action plan.

Originally published September 23, 2016
Last updated April 13, 2019
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Nothing But the Ruth

Blogging Advice from the Experts

I'm just back from Content Marketing World — a weeklong conference featuring hundreds of leading experts in social media marketing. I was there to speak on social media law and to learn how to be more effective with my own marketing efforts. (I was pleased to see at least one of the 3,500 attendees was from a law firm marketing department.) By the end of the event, my head was buzzing with ideas to apply to how I write blog posts — as well as tactics I can use to make sure my existing content reaches a broader audience searching for legal information. Here are highlights from the sessions I attended.

Originally published September 21, 2016
Last updated October 1, 2018
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