Since we couldn't all be there yesterday at the Legal Marketing Technology Conference/West, we asked David King Keller and Jane Shahi to be our eyes and ears. For this week's Friday Five, they report on their favorite marketing tips and take-aways from the conference.

That article or white paper opportunity that seemed like a great way to enhance your reputation three months ago starts to spark panic attacks as the deadline looms. You know what you want to say, and have a file-folder full of notes and research, but “real” work obligations are pressing and you simply lack the time to pull it all together. Don't panic! Really good help is available.

"William Melater" (you can call him "Bill") is a young associate who's agreed to blog from time to time about life on the lower rungs of the legal profession as "The Dis-Associate," including—occasionally—what irritates him.

The cloud is no longer a new, fuzzy idea. Lawyers in masses are adopting cloud computing technologies to power their firms, leveraging browser and mobile app-based services. But which products are emerging as the leaders, the can’t-do-without services? The following are indispensable products I discuss and demonstrate during my CLE lectures on cloud computing.

People don’t want to be sold something. They want to buy. So don’t try to cross-sell your clients. Instead, cross-market and educate them. It’s not rocket science. Here's how to do it.

The season is finally here. (Whew.) The endless NFL negotiations are, well, negotiated. The rookies have pushed through their two-a-days and preseason games—and we are at the coin flip. Last night the Packers showed they still have the championship stuff (no surprise there). Just three-and-a-half excruciating months to go before we see if they can repeat […]

When I started my own commercial litigation boutique last year, I gave serious thought to abandoning the much-maligned billable hour. After all, we all know the criticisms: The billable hour rewards inefficiency, places the lawyer’s interests at odds with the client’s and unrealistically assumes that every hour of time is of the same value to the client. On the other hand, as a litigator focused on complex and often unpredictable cases, the alternatives are not particularly satisfying.

Many lawyers use personal accounts on social media platforms to market themselves and their practices. But who else are you unknowingly marketing when you use social media? The addition of social ads default settings within two of the major social media platforms underscores a point that is not unique to the Internet: If you don’t pay attention, people will take advantage of you. Here's what you can do.

You have been working on finding that job in your dream location. You've created a timeline and you are sticking to it. Using both public and personal contacts you have identified the positions you want, and now you are ready to apply. How in the world can you—from hundreds of miles away—become an attractive candidate to a hiring manager who has lots of people to choose from within a 25-mile range?

Oh, come on. It’s almost Labor Day weekend and nothing’s going anywhere today. So you can either put your feet up on your desk and blatantly loaf … or you can do what we’re doing. Put your head down, huddle up to the computer and pretend to be earnestly involved in paying work while actually […]