Ruth Carter | Where do you start when your firm needs a logo? Check into these common options used by entrepreneurs.

A strong web presence — one where clients find you and are convinced to contact you — means more than a killer law firm website. Mark Homer explains.

Annette Choti | Benefits and challenges of live chats and bots, as well as popular platforms.

Level up your marketing! Read Attorney at Work Magazine's Law Firm Marketing issue.

Ask these four questions about your law firm's online marketing if you want to keep your digital strategy fresh and effective.

Danielle DavisRoe | These five tricks will help you stay focused and get through your email faster.

This list of changes or upgrades can help increase the number and quality of referrals you receive — including the types of work your referral sources send you.

LawLytics Product Review | New authoring tool makes creating personalized content for practice area pages easy for law firms.

Attorney advertising has morphed from Yellow Pages ads to web platforms — and referral services have evolved as well. Once the province of nonprofit bar associations and entirely permitted under the ABA Model Rules, what we used to call simply “referral services” now include various types of online lead generation services. When you consider joining one of these services to build your practice, how can you be sure you’re not getting involved in an unethical business model that will lead to trouble with your state bar? Here are some guidelines.

Jennifer Carr, of Furia Rubel Communications, talked with a dozen business development professionals about innovative ways their firms have supported clients and created deeper ties.