Attorney advertising has morphed from Yellow Pages ads to web platforms — and referral services have evolved as well. Once the province of nonprofit bar associations and entirely permitted under the ABA Model Rules, what we used to call simply “referral services” now include various types of online lead generation services. When you consider joining one of these services to build your practice, how can you be sure you’re not getting involved in an unethical business model that will lead to trouble with your state bar? Here are some guidelines.

Jennifer Carr, of Furia Rubel Communications, talked with a dozen business development professionals about innovative ways their firms have supported clients and created deeper ties.

Get to the Point | The error that seems increasingly common is “much adieu.” That should be “much ado.”

You may wonder if launching a law firm website is necessary, especially if you already have a robust digital presence. Consider the benefits.

Annette Choti | Seven helpful hints to help you produce a top-notch legal blog — and nine quick tips to ramp it up!

In French, esprit de corps means “spirit of the group.” It refers to the camaraderie that inspires each individual to work toward the group's shared success. Esprit de corps is the heart of a healthy law firm — it represents the passion, support and motivation that are vital for building your firm’s culture and long-term profitability. Large or small, almost every law firm wants to improve its esprit de corps. The challenge is finding the time when your schedule is already maxed out. Here's why it is worth the investment.

Why not make your rate increase letter an opportunity to communicate clearly and confidently about where clients' money is going?

Danielle DavisRoe | We can’t completely remove ourselves from interruptions, but we can minimize them a bit with these tricks.

Educate clients on how to manage their relationship with the legal department to excel in their own career. You’ll both be stars.

As hybrid work models take hold and employees — especially associates — ask for more flexibility, firm leaders are testing out new ways to keep people happy and engaged. Here’s what one legal technology company has learned about balancing productivity, creativity and well-being. The nature of the legal industry is constant, even during a global […]