Communicating


Online Marketing

10 Tips: Why I Love Publishing to SlideShare

By | Jan.22.15 | No Comments

What’s not to like about a large, highly targeted B2B market with low competition? Not much. That’s why SlideShare has become the Internet’s largest platform for sharing presentations. With 60 million unique visitors every month, it receives …Continue reading »


Managing

Target Practice: Writing for Marketing

By | Jan.21.15 | 4 Comments

Ask any parent of a small child, and they’ll tell you: Caillou is a whiny little puke. On the scale of fears for parents, seeing that a “Caillou” episode is coming on the television, and …Continue reading »


Talking Back, Part Three

How to Give Feedback

By | Jan.13.15 | No Comments

The staff evaluation form lands on your desk, with instructions to return it within a week. It’s time for the dreaded annual performance review. And it’s dreaded not just by those being reviewed. If you are …Continue reading »


Talking Back, Part Two

How to Receive Feedback

By | Jan.07.15 | No Comments

Feedback is constructive information you can use to identify problems you need to correct and strengths you can build on. It can also give you new ideas that will revitalize your practice. But getting feedback, …Continue reading »


merry marketing marathon

How to Make Speaking Engagements Pay Off

By | Dec.30.14 | No Comments

Let’s say you’ve been invited to speak at the annual meeting of a group of not-for-profits next month. Specifically, they want to know what, if anything, they should be worrying about relative to your specialty …Continue reading »


Talking Back

How to Ask for Feedback

By | Dec.18.14 | 2 Comments

If you’ve ever had someone say to you, “Come in here and shut the door,” because you “need some feedback” on that project you just finished, you may have an instant aversion to the word …Continue reading »