Marketing
Law Firm Marketing and the Power of Video
By Steven Andersen | May.02.13 | 2 Comments
In April, Steven Andersen moderated a panel on the effective use of video in law firm marketing for Law Firm Media Professionals in New York City. We asked him to give us a few p[...]
Continue reading »Play to Win
Be Enthusiastic
By Sally J. Schmidt | Apr.17.13 | No Comments
Anyone who knows me (or follows me on Twitter) knows that I love sports, particularly my beloved Golden Gophers. So it should come as no surprise that I watched the press conferenc[...]
Continue reading »Value 101
Finding a Cure for the Client Experience
By Antigone Peyton | Feb.28.13 | 2 Comments
Many clients behave like their lawyers are doctors. They only visit us when they face serious problems that require an expensive and time-consuming fix. They are unhappy when they [...]
Continue reading »New Column: Play to Win
Personalize Your Message
By Sally J. Schmidt | Feb.19.13 | No Comments
In her new column, marketing veteran Sally Schmidt will share some of the simple, easy-to-execute strategies that have given her clients the winning edge for decades. You probabl[...]
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